One of the biggest mistakes I generally see in marketing newcomers’ copy is giving the impression of neediness.
If you’ve ever been approached by the opposite sex… ever… you know how big a turnoff it can be. 😉
And in sales copy, this can happen in so many ways. Here’s a few of them:
– One way is overselling. Overstating the case CAN in fact turn against you. If you’re not careful, your prospects can get mighty suspicious if you overdo your credibility or generally push it too much.
– Another way is stressing over and over how you don’t need the sale. As a passing, calculated mention this can work really well, but when you see someone really hammering on it, you know it’s insincere.
– Yet another way is by utilizing psychological triggers halfway, which easily undercuts the whole reason for using them. For instance, you might set a seat limit for a course’s enrollment, but provide no reason for it. Especially online, that immediately sets off a red flag.
In all three cases, the unintended effect is the impression of neediness, which turns off prospects even before you’ve had a chance to make your case properly. So just don’t commit this rookie mistake.
Be vigilant. On the lookout. Be a Marketing Fox (TM).
Being a marketing rookie is A-OK. But you don’t want to show it off by submitting to rookie mistakes. Follow this blog for more Rooke Mistakes updates so you know how to avoid them!
Good article Juho!!! 🙂
Thanks Mikko! How’s your own information empire coming along, by the way? 🙂