Copywriting Success Always Tell The Whole Story! Social media seduces you to publish snippets only. But what if the snippets don’t do the job? What if it’s the long form that moves the needle and ultimately makes all of the sales? You gotta get into the habit of telling the Whole Story! So let’s go, another copy rant awaits̷ Written by Juho Tunkelo July 5, 2020July 5, 2020
Copywriting Why Budding Copywriters Get Stuck (And How to Escape the Funk) So you always wanted to become a copywriter. Why not, right? All those promises of a great career filled with quick influxes of riches, promotion after promotion… just by writing a few simple words here and there. Yeah? So you read a few books, take some courses, maybe even get your ass to som Written by Juho Tunkelo June 6, 2020June 6, 2020
Copywriting What’s It Like Being My Copywriting Protegé, Anyway? Hey! So how’ve you been anyway? Wild times huh. I just put together this video for you, in which I’ll have a few words with you about how this situation relates to marketing. And then I’ll give way to one of my Copywriting protegés, Martti. So you’ll hear a little bit abou Written by Juho Tunkelo June 5, 2020June 5, 2020
Copywriting Success Why The Longest Focus Wins! Here’s another ‘unsuspected secret’ that only the people ‘in it’ know for sure… That is, those who are able to stay focused the longest WIN! This is something very important for every copywriter and indeed every marketer to realize… the importance of sustain Written by Juho Tunkelo May 28, 2020May 28, 2020
Copywriting Internet Marketing The Social Copy Difference So what’s different about social copy, if anything? I’ve had some excellent Social Copy workshops for private clients lately, more on this soon! Sparked a thought? Leave a comment below! Written by Juho Tunkelo April 14, 2020April 14, 2020
Copywriting Internet Marketing Success How to Sell in a Time of Panic (Tesla example) Let me say just this as a prelude – I’ll write a separate article on how marketers should tackle this corona virus window in time – for their own and their clients’ benefit. Because THIS is no time to stand still. But right now – let’s just say this is also when b Written by Juho Tunkelo March 16, 2020March 16, 2020
Copywriting How to Dispel Copywriter’s Block Yes, the dreaded Copywriter’s Block… why does it happen, and what do about it? I’ve coached dozens and dozens of my direct coaching students through this, here’s a couple of observations about it all… Do you ever experience writer’s block? Sound off below! Written by Juho Tunkelo March 8, 2020March 8, 2020
Copywriting Internet Marketing Why Should Marketing Be Hard Work? There’s something that’s not sitting quite right with me these days… hear me out: What do you think? Sound off below! Written by Juho Tunkelo February 9, 2020February 9, 2020
Copywriting Success Is Your Marketing Truly Up To Date? What you know about marketing may be right and valid… but is it up to date? The two are really two very different things… Want to talk about increasing your results with up-to-date, psychologically savvy marketing tactics? Get in touch, book a free call here. Written by Juho Tunkelo January 18, 2020January 18, 2020
Copywriting The Copywriter’s Crucible So it happened again. With most demanding projects, it happens at some point. I’d done all the research, put together all the pieces, the sales arguments, the benefits, the hooks and the most appealing approaches… But then I hit a snag. Couldn’t get started with the actual writing. After 15+ y Written by Juho Tunkelo August 22, 2019August 22, 2019
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