How to bring back a customer who aborted the purchase process… or didn’t ‘take to it’ to begin with… Here’s my experience, and advice. cart marketing recovery shopping Previous story :Fact Based Persuasion Next story :With A Great Brand, Do You Still Need Copywriting? More from Juho Tunkelo Copywriting The Copyist Newsletter May 2016 Released! Hey there. You thought it was gone for sure, didn’t you? I don’t blame you. 🙂 After all, I didn’t release a new issue in months. The reason will become apparent soon enough, for now go and enjoy this one! This one has both directly applicable copywriting tips, as well as invalu Written by Juho Tunkelo May 4, 2016May 4, 2016 Copywriting Lifestyle Success 4 Cool Productivity Tools (Warning: Potentially Addictive) Who doesn’t need more productivity in their daily routine? I don’t think I’ve ever met someone who said they’re completely happy with their productivity. Interesting as that is, all I want to do about that today is give you some free tools. Nasty, aren’t I? 🙂 So here Written by Juho Tunkelo February 9, 2011February 9, 2011 Copywriting CopyCast #7: Firing Bullets – Not Bullet Points Hey you! Here’s yet another episode of the CopyCast, picking up steam again. This one’s about one of my favorite subjects in all of copywriting: writing effective bullets. It doesn’t matter whether you’re doing a sales letter, newspaper copy, radio, tv… not to mention o Written by Juho Tunkelo August 7, 2010August 7, 2010 Copywriting Internet Marketing Why Should Marketing Be Hard Work? There’s something that’s not sitting quite right with me these days… hear me out: What do you think? Sound off below! marketing video Written by Juho Tunkelo February 9, 2020February 9, 2020 Copywriting Copywriting Is Engineering (In A Way) I’ve seen people mistake copywriting for prose. They go on and on and on… without a single thought to how excruciating it is to read. Others mistake copy for carnival barker hype. They cram every sentence full of inappropriate adjectives that only distract from what’s being sold. Others yet tr Written by Juho Tunkelo August 31, 2015August 31, 2015 Copywriting How to Dispel Copywriter’s Block Yes, the dreaded Copywriter’s Block… why does it happen, and what do about it? I’ve coached dozens and dozens of my direct coaching students through this, here’s a couple of observations about it all… Do you ever experience writer’s block? Sound off below! Written by Juho Tunkelo March 8, 2020March 8, 2020 Copywriting Philosophy Success For The Love Of Text For as long as I can remember, I’ve been in love with text. Creating it, reading, typing it, adoring it, playing with it… above all, simply creating it to see what comes out. My parents tell me I actually learned to write on a typewriter, instead of pen and paper.. I guess I was ahead Written by Juho Tunkelo July 7, 2010July 7, 2010 Copywriting Internet Marketing The Underpants Gnomes Theory Of Marketing Lately, I’ve been noticing an unsettling trend in the Internet Marketing community. Many otherwise smart marketers have become enamored with the so-called Underpants Gnomes Theory Of Marketing. I know, it’s shocking, so we have no choice but to dig into this! The theory goes something li Written by Juho Tunkelo March 9, 2010March 9, 2010 Copywriting Why Teaching Copywriting Is Difficult There’s a reason why I haven’t been directly teaching copywriting all that much in the past, save a few workshops here and there and well, the newsletter. And it’s basically because it’s much easier to do than it is to teach it! However, I’ve come to a point where I fe Written by Juho Tunkelo January 21, 2015January 21, 2015 Copywriting CopyCast #8: Buying On Emotion Hey there, long time since the last CopyCast, yeah? Here comes a new episode I was spurred on to create as I kept getting into the same discussion about what ultimately causes people to buy a certain product – or not. In short, people generally buy based on emotion and use other specifics of t Written by Juho Tunkelo February 7, 2011February 7, 2011 Copywriting Internet Marketing Lifestyle Every Step Matters – In Life and In Marketing This morning, I did my usual coffee routine: Check the water that’s been purifying overnight, set it on course to boiling point Get out some organic ground French roast Put a couple of spoonfuls of the stuff into an organic, recyclable sleeve Place the sleeve into a self-standing, plastic cone Written by Juho Tunkelo December 31, 2010December 31, 2010 Copywriting Why Copywriting Still Matters I hear it from time to time. That copywriting doesn’t really matter anymore, that it’s an antiquated approach to marketing or something. That all you need these days is a Facebook account and a YouTube account, and you’re ready to go. Well, if that were true there wouldn’t re Written by Juho Tunkelo February 26, 2014February 26, 2014 Copywriting Nobody Wants To Read Anymore.. Right? You hear it every now and then… that “nobody wants to read anymore” in this era of bite-sized chunks of media all around us, grinding us through a daily dose of YouTube, Twitter, gossip sites, and whatnot. photo credit: elbragon It sounds so logical and true, doesn’t it? The Written by Juho Tunkelo December 14, 2009December 14, 2009 Copywriting The Copyist Newsletter For August 2010 Is Here! I know you may actually be in the middle of your summer vacation right now, like many in Europe are.. For me though, it’s back to crafting wickedly effective words that sell stuff. Any stuff. 🙂 photo credit: TheAlieness GiselaGiardino²³ And so… the August 2010 Edition of my PDF news Written by Juho Tunkelo August 27, 2010August 27, 2010 Copywriting Success Schwarzenegger’s Lesser Known Success Secret We all know about the steely determination of Arnold Schwarzenegger. We know how he turned his weaknesses into strengths; stoic, stiff and Austrian accent became the exact recipe for success with the Terminator movies We know how he had a long term strategic plan to strike for office when the time w Written by Juho Tunkelo June 1, 2010June 1, 2010 Copywriting NEW Copywriting and Persuasion Insights (Free For Now) Hey there. In the coming months, I aim to bump up my efforts to teach copywriting and other moneymaking fine arts to those interested in such things. As a small part of that, I’ve revitalized my monthly value newsletter in PDF form (this latest one is 33MB). Free of charge (for now). If you Written by Juho Tunkelo August 22, 2014August 22, 2014 Copywriting Crazy Things People Say When Commenting On Direct Response Copy I’ve been at this copywriting and internet marketing game for quite a long time. Full-time since late 2005, and many more years before that writing for my own products and companies. So I rarely make the mistake anymore of accepting clients that don’t know what they’re buying ̵ Written by Juho Tunkelo March 18, 2017March 18, 2017 Copywriting Success Three Surprising Traits of Super Successful Copywriters Let’s look at three surprising traits of truly successful copywriters (and all marketers really, let’s be honest). If you look at some of the newcomer, mostly junior copywriters around talking about their work you’d think the whole profession is all about just “being awesome”. Or at the ve Written by Juho Tunkelo May 7, 2020May 7, 2020 Conversion Copywriting Internet Marketing Success How To Trigger An Almost Compulsive Buying Habit In Your Customers “Offers! Delicious Offers! Get them while they last!” -there’s a customer born every minute… Wouldn’t it be NICE? To not only get a dribble of sales here and there, or even some solid response to a campaign or launch you put out there once in a while… But to hav Written by Juho Tunkelo May 3, 2017May 3, 2017 Conversion Copywriting A Direct Response Copywriter’s Confessions Hey there, It’s time for a bit of self-indulgent rambling. Nah, not really. 🙂 But I do have a wonderful 30-minute interview of yours truly in store for you, conducted by the always wonderful affiliate marketing and info product creation whirlwind Connie Ragen Green. Connie and I met up a fe Written by Juho Tunkelo August 20, 2012August 20, 2012 Next
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