Copywriting Internet Marketing The Social Copy Difference So what’s different about social copy, if anything? I’ve had some excellent Social Copy workshops for private clients lately, more on this soon! Sparked a thought? Leave a comment below! Written by Juho Tunkelo April 14, 2020April 14, 2020
Copywriting Internet Marketing Success How to Sell in a Time of Panic (Tesla example) Let me say just this as a prelude – I’ll write a separate article on how marketers should tackle this corona virus window in time – for their own and their clients’ benefit. Because THIS is no time to stand still. But right now – let’s just say this is also when b Written by Juho Tunkelo March 16, 2020March 16, 2020
Copywriting Internet Marketing Why Should Marketing Be Hard Work? There’s something that’s not sitting quite right with me these days… hear me out: What do you think? Sound off below! Written by Juho Tunkelo February 9, 2020February 9, 2020
Conversion Copywriting Internet Marketing Persuasion Sneak Preview: The Can’t-Miss Sales Persuasion Event In Europe! You know what? You’ve heard about all the great marketing events in the U.S. right? There’s MFA Live, the Halbert memorial event, Traffic & Conversion every year… on and on it goes. But WHERE are the European high class events for people serious about their growth? Well that Written by Juho Tunkelo August 29, 2018August 29, 2018
Copywriting Internet Marketing Success The Peace of Mind Formula for Marketers Now what’s the most common dilemma I hear from my copywriting students? Is it that it’s hard to nail down a compelling story? Nope. Is it that coming up with a curiosity generating headline is hard? Nope. Is it that writing the close is difficult and feels icky, perhaps? Again, nope. Written by Juho Tunkelo April 16, 2018April 16, 2018
Copywriting Internet Marketing CarCast – Hitting The Sweet Spot! There’s this concept in tennis I’ve found very useful in business, as well. In fact, if you’ve been with me a long time you may remember I once wrote a report called the Sweet Spot Report. 😉 Incidentally, it also carried some of the best copy I wrote in… 2008, I think. How Written by Juho Tunkelo July 26, 2017July 26, 2017
Conversion Copywriting Internet Marketing Success How To Trigger An Almost Compulsive Buying Habit In Your Customers “Offers! Delicious Offers! Get them while they last!” -there’s a customer born every minute… Wouldn’t it be NICE? To not only get a dribble of sales here and there, or even some solid response to a campaign or launch you put out there once in a while… But to hav Written by Juho Tunkelo May 3, 2017May 3, 2017
Copywriting Internet Marketing “No No No… I Want It My Style!” So yeah babes. This is sometimes what comes out from my prospective customer’s mouth: “Right… I really, REALLY know I need to have copy that converts… But on the other hand… I need my marketing to FEEL like me, so it’s not just some icky writer wreaking havoc and Written by Juho Tunkelo March 5, 2017March 5, 2017
Copywriting Internet Marketing Persuasion Success Deal Making Basics for Aspiring Copywriters Hey there. Once in a while an aspiring freelance copywriter comes along and asks for advice: How to close some of those elusive, high paying, credibility boosting copywriting deals. Here’s my usual advice, condensed into four important basic points. 1. Never… EVER give a quote right off Written by Juho Tunkelo January 12, 2017January 12, 2017
Copywriting Internet Marketing Friday Is The New Black “NO – it does NOT have to be a race to the bottom!” Because when all everyone’s doing is cut deeper and deeper discounts… it’s a bloodbath. However… There IS a way to get more sales than with even the deepest of discounts. But first: Did you know why the word BLACK in Black Written by Juho Tunkelo November 25, 2016November 25, 2016
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