Copywriting The Secret Job of the Copywriter It is sometimes baffling to realize just how MUCH people misunderstand the job of the copywriter. (And to be 100% real here, the #1 reason why a copy project might go sideways. It doesn’t happen often, but 99.99% of the time this is the reason) So what is that job? It is not to pander Written by Juho Tunkelo May 22, 2022May 22, 2022
Copywriting Three Surprising Traits of Super Successful Copywriters Let’s look at three surprising traits of truly successful copywriters (and all marketers really, let’s be honest). If you look at some of the newcomer, mostly junior copywriters around talking about their work you’d think the whole profession is all about just “being awesome”. Or at the ve Written by Juho Tunkelo August 3, 2020August 3, 2020
Copywriting Success Always Tell The Whole Story! Social media seduces you to publish snippets only. But what if the snippets don’t do the job? What if it’s the long form that moves the needle and ultimately makes all of the sales? You gotta get into the habit of telling the Whole Story! So let’s go, another copy rant awaits̷ Written by Juho Tunkelo July 5, 2020July 5, 2020
Copywriting Success Three Surprising Traits of Super Successful Copywriters Let’s look at three surprising traits of truly successful copywriters (and all marketers really, let’s be honest). If you look at some of the newcomer, mostly junior copywriters around talking about their work you’d think the whole profession is all about just “being awesome”. Or at the ve Written by Juho Tunkelo May 7, 2020May 7, 2020
Copywriting The Copywriter’s Crucible So it happened again. With most demanding projects, it happens at some point. I’d done all the research, put together all the pieces, the sales arguments, the benefits, the hooks and the most appealing approaches… But then I hit a snag. Couldn’t get started with the actual writing. After 15+ y Written by Juho Tunkelo August 22, 2019August 22, 2019
Copywriting Success Marketing Fundamentals: Put Audience First! Now listen to this: there is a very specific topic that’s very, VERY important if you want to maximize your results using direct response marketing… You can call it list selection, segmentation, audience wrangling… WHATEVER. It’s crucial. So let’s go, another copy rant Written by Juho Tunkelo July 15, 2019July 15, 2019
Conversion Copywriting How to Write Copy That Converts… Even Unconsciously! You know what… against my usual own advice, I’m not going to do a hard sell on this recording. Not this time. Because if this table of contents doesn’t convince you… you probably shouldn’t even be sold this recording. Sorry if that sounds a little harsh… it’ Written by Juho Tunkelo July 15, 2019July 15, 2019
Copywriting Three Surprising Traits of Super Successful Copywriters Let’s look at three surprising traits of truly successful copywriters (and all marketers really, let’s be honest). If you look at some of the newcomer, mostly junior copywriters around talking about their work you’d think the whole profession is all about just “being awesome”. Or a Written by Juho Tunkelo June 26, 2019June 26, 2019
Copywriting Success Why Great Copywriters Inevitably Become Cranky Alright so… there IS a reason all those copy legends are a bit on the cranky side. Curmudgeonly, even. Or something to that effect. You know, “No BS Dan Kennedy”, “No Sex Gary” (heh I doubt that), et cetera. And there’s a deeper reason to that, even though you mi Written by Juho Tunkelo June 6, 2019June 6, 2019
Copywriting Success CarCast: High Value Coaching CarCast time! 😀 This one got sparked while on the road, fresh off the phone without some fellow coaches and mentors in the online business space. Press play and follow along: https://www.youtube.com/watch?v=Cu30izuoLME Comments? Sound Written by Juho Tunkelo May 12, 2019May 12, 2019
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