I wanted to give you a quick video about what I do to catch those Big Ideas, Big Hooks and angles for copywriting.
Many writers ‘muscle’ their way through the job, and perseverance is definitely needed.
But for me and my satisfied clients, the Big Idea tends to vastly outperform.
Press play and watch for yourself:
Pretty simple but easy to forget, right?
Go forth and write to sell, will ya!
That Baltic sea scenery really looks amazing and inspirational. I can absolutely see how this environment entices you to think big an hunt for those big ideas. In words of David Lynch “If you want to catch the big fish, you have to go deeper.”
Thanks Emma! You’re right, David Lynch put it the best… 😉