Copywriting Success How to Use Positive Expectation to Create Great Content Hey! So this morning on my walk by the sea… …I thought a bit about content creation and why it’s so difficult for a lot of people. It’s also personally pressing as I’m in the middle of writing a book… I came up with some practical answers that may well help you! P Written by Juho Tunkelo July 13, 2013July 13, 2013
Copywriting How to Become an Online Copywriter in 2013 Hey! I got an interesting question asked today, and I thought you might be interested too. That question is: “How do I go about becoming a copywriter for the internet in 2013?” Online copywriting today is less about sales letters, and more about landing pages, product descriptions, conve Written by Juho Tunkelo July 10, 2013July 10, 2013
Copywriting The One Thing to Learn In Copywriting So many people have asked me this: “If you had to choose, what would be The ONE thing… I should learn in Copywriting, first?” Most others would say: to learn to write a great headline. I’ll go against the grain a little and say, learn to write great bullets first. This is for a c Written by Juho Tunkelo May 24, 2013May 24, 2013
Copywriting The Ultimate Copywriting Reading List For Beginners I get asked about this question so often it’s time to come up with an answer: If you were to start copywriting today, which books would you get and devour first? The answer is not simple, there are so many great ones including all the classics. But I think this list covers a practical array Written by Juho Tunkelo April 8, 2013April 8, 2013
Conversion Copywriting A Direct Response Copywriter’s Confessions Hey there, It’s time for a bit of self-indulgent rambling. Nah, not really. 🙂 But I do have a wonderful 30-minute interview of yours truly in store for you, conducted by the always wonderful affiliate marketing and info product creation whirlwind Connie Ragen Green. Connie and I met up a fe Written by Juho Tunkelo August 20, 2012August 20, 2012
Copywriting How To Use Power Words In Email Marketing Hey! When you send out your customary, monthly newsletter… how much time do you spend reviewing the words you used? I thought so. But don’t feel bad, most other people don’t either. Just the really successful ones do. 🙂 So feast your eyes on a pretty good example of how to do it Written by Juho Tunkelo July 19, 2012July 19, 2012
Copywriting Internet Marketing Don’t Let Your Business Wait For You To Catch Up Hey there, I just wanted to share this quick two minute video from Rich Schefren, really hitting the big reason why guys like myself are in business – copywriters, and other experts serving a revenue-critical role online. Here it comes: As Rich so succintly puts it, well ok I’m paraphras Written by Juho Tunkelo November 14, 2011November 14, 2011
Copywriting Are You Marketing With A Mask On? Hey friend, Let me ask you something a tiny bit controversial today: What’s moving the big tides around the world? What created the Arab Spring? What’s animating the Occupy Wall Street protestors? What created the 2008 financial meltdown? What’s shaking the entire European economy Written by Juho Tunkelo October 18, 2011October 18, 2011
Copywriting Did Apple Just Fire Their Copywriter? I just got done watching the new iPhone 4S videos, pieces of the keynote, and the inevitable ads and such coming out of yesterday’s Apple event. And boy, is the difference stark or what. I bet nobody expected such a difference, even with Jobs out of the picture. It almost seemed like they were Written by Juho Tunkelo October 5, 2011October 5, 2011
Conversion Copywriting Rookie Mistake: Emotion Through Hype Words Hey theres! It’s time we looked at one of the most common ‘rookie mistakes’ in copywriting. It’s an easy mistake to make, and even easier to confuse with something real and effective. I’m talking about the mistake of trying to elicit emotion in the prospect by over-usin Written by Juho Tunkelo September 6, 2011September 6, 2011
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