Hey there, long time since the last CopyCast, yeah?
Here comes a new episode I was spurred on to create as I kept getting into the same discussion about what ultimately causes people to buy a certain product – or not.
In short, people generally buy based on emotion and use other specifics of the offer or the product to justify this to themselves.
Don’t believe me? Well – have you ever tried to get excited about buying a new dishwasher, for instance… hard work, ain’t it! 😀 (I have, by the way… took a while to find the angle to bring myself to do it… )
So if you’re interested in what really, ultimately causes people to buy, listen to this quickie episode. The main points here are:
- The Emotional Payoff every good offer must have
- The difference between the direct payoff and the indirect payoff
- A practical exercise to quickly grasp this and apply to your own marketing!
It’s just over 8 minutes, and well worth it I believe. Press play on the player below to listen.
Since people seem to like these podcasts, I’ll try to do them more often – so I’ll see ya soon!