Conversion Copywriting How To Make Sure You Actually Make Any Sales Hey there! Seeing as you’re reading my blog, I’m going to assume you’re doing something online that involves selling something. Fair enough? And selling that something involves having a ‘sales piece’ of some kind: A traditional sales letter A video script A series of em Written by Juho Tunkelo September 5, 2011September 5, 2011
Conversion Copywriting The Truth About Conversion Rates Ah, the all-important conversion RATE. “1% conversion from PPC is the benchmark” “5% conversion from JV traffic is the bare minimum” “All good marketing gets at least a 10% conversion rate” To which I often say…. Meh, if you say so. That’s not really w Written by Juho Tunkelo May 3, 2011May 3, 2011
Copywriting Rookie Mistakes: Not Selling In Content Emails This may take some explaining, but here we go. You’ve heard about that thing about how in email marketing, you should mix your selling emails with content emails, and do it consistently. 50/50%, 70/30% or even 80/20% in favor of content versus selling. Right? Well here’s the thing a lot Written by Juho Tunkelo April 20, 2011April 20, 2011
Copywriting The Copyist Newsletter – April 2011 Edition Just in case you’re not yet a subscriber of my PDF newsletter The Copyist… Here’s a heads-up for you: The 2011 April Edition is now ready for download! (FREE of course) So go ahead and download your copy right now. The newsletter for people who like things that work In this issue y Written by Juho Tunkelo April 15, 2011April 15, 2011
Copywriting Rookie Mistakes: Braindump Headlines Here’s another rookie mistake beginning marketers do in their copywriting, it would almost be funny if the consequences weren’t so tragic. photo credit: JOCELYN, yo. This one’s about headlines. Or, let’s call it… “Do You Make These Mistakes With Your Headlines? Written by Juho Tunkelo April 13, 2011April 13, 2011
Copywriting Rookie Mistakes: Neediness In Copy One of the biggest mistakes I generally see in marketing newcomers’ copy is giving the impression of neediness. If you’ve ever been approached by the opposite sex… ever… you know how big a turnoff it can be. 😉 And in sales copy, this can happen in so many ways. Here’ Written by Juho Tunkelo April 12, 2011April 12, 2011
Copywriting Internet Marketing 7 Powerful Tests For Your Email Marketing A lot of marketers seem to be doing one of two things right now: Copying formulas from other marketers without thinking: (“your account is approved!”, “bad news” and so on…) Emailing completely without thinking – volume over quality (thinly disguised pitches Written by Juho Tunkelo April 10, 2011April 10, 2011
Copywriting Trends Charlie Sheen Marketing Speaking of winning… 😉 If you haven’t been hiding under a rock lately (or wisely shutting down all media), you’re likely to recognize these phrases: “Just… winning every second of my life.” “These people don’t have tigerblood in their veins.” Written by Juho Tunkelo March 4, 2011March 4, 2011
Copywriting Internet Marketing Success Three Ways to Leverage in the Online Business Another topic that comes up a lot. Actually, it should, but only those entrepreneurs perceptive enough to ask the right question will ever solve this riddle. Here’s the question: How do I ensure I have enough leverage in my online business in order to make a decent living in my online business Written by Juho Tunkelo February 16, 2011February 16, 2011
Copywriting CopyCast #8: Buying On Emotion Hey there, long time since the last CopyCast, yeah? Here comes a new episode I was spurred on to create as I kept getting into the same discussion about what ultimately causes people to buy a certain product – or not. In short, people generally buy based on emotion and use other specifics of t Written by Juho Tunkelo February 7, 2011February 7, 2011
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