Copywriting CarCast: Practice is the Only Real Way to Learn He-hey! CarCasts have been on hiatus, now it’s time to bring them back. 🙂 Another one is live… and this one’s an important one about learning copywriting. As in, how to sell in print. As in, how to make your website profitable. As in, gaining the license to print money. Well, th Written by Juho Tunkelo December 5, 2013December 5, 2013
Copywriting Trends CarCast: Humor In Advertising Hey! Humor is a pretty edgy but dangerous thing to use in advertising… or is it? I wanted to share something I saw while I was in London recently. Press play and check it out… Written by Juho Tunkelo October 4, 2013October 4, 2013
Copywriting Six Great Marketing Books In Six Seconds ( Okay the last one isn’t really a book…;) ) (For meaningless sound, hover over video and click the sound icon at top left) Written by Juho Tunkelo September 20, 2013September 20, 2013
Copywriting How to Write a Powerful Opening Sequence Hey! Here’s something I see a lot of marketers needing help with. So I’m going to help you with it right now. That is: slipping into boring, descriptive, cookie-cutter copy after they’ve spent all the energy on that all-important headline. Don’t drop the ball, open with a pow Written by Juho Tunkelo September 11, 2013September 11, 2013
Copywriting You’ve Got To OWN The Knowledge! Hey! CarCasts have been on a break, and you’re about to learn why. Still, a quick video I wanted to make for aspiring copywriters and marketers, check this out: SO… keep that in mind and go for it! 🙂 Written by Juho Tunkelo August 26, 2013August 26, 2013
Copywriting Success Productivity Tip: Limit Your Choices! Hey! Here’s a pretty valuable tip for your daily productivity: Limit. Your. Choices. Just press play, it’ll be just a couple of minutes. Written by Juho Tunkelo July 30, 2013July 30, 2013
Copywriting Internet Marketing Sunday Shakycam: How to Catch Those Big Ideas Hey! I wanted to give you a quick video about what I do to catch those Big Ideas, Big Hooks and angles for copywriting. Many writers ‘muscle’ their way through the job, and perseverance is definitely needed. But for me and my satisfied clients, the Big Idea tends to vastly outperform. Pr Written by Juho Tunkelo July 28, 2013July 28, 2013
Copywriting The Phantom of Writer’s Block: What It Really Is… I LOVE to research. I LOVE to write. I LOVE to style and deliver the final piece. But I LOATHE… to start writing. That’s my cryptonite. And so it is for many writers out there who THINK they have writer’s block. I lot of people think they’re blocked but they just haven’t ST Written by Juho Tunkelo July 24, 2013July 24, 2013
Copywriting A Six Second Copywriting Tip! Only half serious here but has a grain of truth in it, dontcha think. Keep going and don’t stop for any excuse! If you can’t hear the audio, move your mouse on top of the video to see the audio controls. PS. Absolutely NO grooming added! 😉 Written by Juho Tunkelo July 23, 2013July 23, 2013
Copywriting The What If… Headline Writing Formula Hey dude / Jude! Today I wanted to bring up a common topic in copywriting – everything starts with that headline. But what do you need to actually do within that short space of max. 10-20 words?! This is a huge topic but for today’s purpose I’ll venture to say two things: Communica Written by Juho Tunkelo July 22, 2013July 22, 2013
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