( Okay the last one isn’t really a book…;) ) (For meaningless sound, hover over video and click the sound icon at top left) books Copywriting internet marketing online video vine Previous story :How to Write a Powerful Opening Sequence Next story :CarCast: Humor In Advertising More from Juho Tunkelo Copywriting Internet Marketing Sunday Shakycam: How to Catch Those Big Ideas Hey! I wanted to give you a quick video about what I do to catch those Big Ideas, Big Hooks and angles for copywriting. Many writers ‘muscle’ their way through the job, and perseverance is definitely needed. But for me and my satisfied clients, the Big Idea tends to vastly outperform. Pr Written by Juho Tunkelo July 28, 2013July 28, 2013 Copywriting CopyCast #2: Is Copywriting Really Hard? Hey there! It’s time for CopyCast episode #2, titled: Is Copywriting Really Hard? Because you know… I just hear that ALL the time. And in a way I have to admit it serves me as a copywriter because people know I’m doing something valuable for them that not many people can. But the t Written by Juho Tunkelo July 24, 2010July 24, 2010 Copywriting The Copyist Newsletter – April 2011 Edition Just in case you’re not yet a subscriber of my PDF newsletter The Copyist… Here’s a heads-up for you: The 2011 April Edition is now ready for download! (FREE of course) So go ahead and download your copy right now. The newsletter for people who like things that work In this issue y Written by Juho Tunkelo April 15, 2011April 15, 2011 Copywriting Trends 41 Megapixels Of Hope Marketing It happened again, and I couldn’t possibly let this one go by. Nokia just came out with yet another innovation that SHOULD be market making – and I do hope it will be – if they just get the marketing right. Judging by the launch though, looks as though the huge promise is not get Written by Juho Tunkelo February 29, 2012February 29, 2012 Copywriting Internet Marketing Hidden Buyer’s Motivators Recently, I was fortunate to take a comprehensive behavioral test with a prestigious training institute. It was designed to pinpoint my strengths, weaknesses and other insights into how I work best. photo credit: myuibe Instead of divulging those particular secrets about myself, I want to tell you a Written by Juho Tunkelo April 23, 2010April 23, 2010 Copywriting How to Become an Online Copywriter in 2013 Hey! I got an interesting question asked today, and I thought you might be interested too. That question is: “How do I go about becoming a copywriter for the internet in 2013?” Online copywriting today is less about sales letters, and more about landing pages, product descriptions, conve Written by Juho Tunkelo July 10, 2013July 10, 2013 Copywriting Lifestyle Writer’s Tip: Blurt It Out – Now! Did you ever get a sudden spark of an idea, one you wanted to get out there as soon as possible? But after giving it so much as a few seconds to brew, you’re no longer sure what that idea is, fully formed: Is it a blog post? A broadcast email? A Facebook note? Just Written by Juho Tunkelo May 26, 2011May 26, 2011 Copywriting NEW Copywriting and Persuasion Insights (Free For Now) Hey there. In the coming months, I aim to bump up my efforts to teach copywriting and other moneymaking fine arts to those interested in such things. As a small part of that, I’ve revitalized my monthly value newsletter in PDF form (this latest one is 33MB). Free of charge (for now). If you Written by Juho Tunkelo August 22, 2014August 22, 2014 Copywriting The Copyist September-October Issue Hey! September came and went, and no newsletter? I know. We’re all super busy, yadda yadda. But I know you’re waiting for it, so I cut this issue a little shorter than usual just to get it out to you. I’m sure you’ll like it – tips upon tips this time. And oh yeah, some Written by Juho Tunkelo October 11, 2014October 11, 2014 Copywriting The Copywriter’s Crucible So it happened again. With most demanding projects, it happens at some point. I’d done all the research, put together all the pieces, the sales arguments, the benefits, the hooks and the most appealing approaches… But then I hit a snag. Couldn’t get started with the actual writing. After 15+ y Written by Juho Tunkelo August 22, 2019August 22, 2019 Copywriting Persuasion The Persuasive Copy Checklist Here’s a quick recording from the 2018 Private Island Masterclass workshop we held with Mr Pete Dunn. This is a quick 15 minute rundown of some of the factors involved in persuading people to buy from you: This year we held no open call ‘island seminar’, only some invite only event Written by Juho Tunkelo July 31, 2019July 31, 2019 Copywriting 3 Ways You Can Make Anything Sell Better Shot some quickie clips today amidst a shoot… enjoy! More to follow. Don’t forget to subscribe to my YouTube channel over here. Or even Vimeo if you prefer going there for your regular content… Copywriting video Written by Juho Tunkelo October 28, 2015October 28, 2015 Copywriting How It Clicked For Me: Writing Copy That Sells Anything So here’s a short version of my journey: how I ‘got it’. A.k.a. how to write copy that sells anything. I don’t talk about my journey as much as I perhaps should, but since people keep asking me, I’m starting to concede there could be some value to it. First off… I dove head Written by Juho Tunkelo June 12, 2017June 12, 2017 Copywriting Does Empathy Help Sell Your Stuff? If you know anything about copywriting, you know it’s ripe with, well, just copied or at best swiped or adapted elements. And there’s nothing wrong with that, after all it’s wise to model your ads after those who’ve demonstrated undeniable, repeatable results. However, true p Written by Juho Tunkelo July 16, 2009July 16, 2009 Copywriting Internet Marketing Is Marketing Really Manipulation? Sometimes I bump into people who think the art and science of marketing is nothing but manipulating people to think what they don’t naturally think, and to do what they wouldn’t normally do. In other words, manipulate people to do things against their will. I don’t know about that. Written by Juho Tunkelo July 7, 2010July 7, 2010 Copywriting Success Is Your Marketing Truly Up To Date? What you know about marketing may be right and valid… but is it up to date? The two are really two very different things… Want to talk about increasing your results with up-to-date, psychologically savvy marketing tactics? Get in touch, book a free call here. Written by Juho Tunkelo January 18, 2020January 18, 2020 Copywriting Give Them What They Want, Then What They Need Here’s an important topic to consider, especially when selling or writing copy to corporates. Sometimes you have to temper the instinct to go for the jugular… and give your prospects what they want and expect first. After that, the road may be considerably smoother. Copywriting corporate Written by Juho Tunkelo October 25, 2014October 25, 2014 Copywriting Success How to Use Positive Expectation to Create Great Content Hey! So this morning on my walk by the sea… …I thought a bit about content creation and why it’s so difficult for a lot of people. It’s also personally pressing as I’m in the middle of writing a book… I came up with some practical answers that may well help you! P Written by Juho Tunkelo July 13, 2013July 13, 2013 Copywriting Success Always Tell The Whole Story! Social media seduces you to publish snippets only. But what if the snippets don’t do the job? What if it’s the long form that moves the needle and ultimately makes all of the sales? You gotta get into the habit of telling the Whole Story! So let’s go, another copy rant awaits̷ Written by Juho Tunkelo July 5, 2020July 5, 2020 Copywriting Three Surprising Traits of Super Successful Copywriters Let’s look at three surprising traits of truly successful copywriters (and all marketers really, let’s be honest). If you look at some of the newcomer, mostly junior copywriters around talking about their work you’d think the whole profession is all about just “being awesome”. Or at the ve Written by Juho Tunkelo August 3, 2020August 3, 2020 Next
Hahaha, for ‘meaningless sound’. Reminds me of a car ad where they talked about the qualities and added something frivolous because that is what research said people liked or something like that, they played this meaningless sound for some seconds. Will check out some of the books to see which to get. Thanks for sharing.
Hi Juho! I have been reading leadership and marketing books for a while and I haven’t come across this ones.. 🙂 They seem to be an interesting list. Thanks for sharing them… 🙂
hmm i had a lot of read marketing books, but i’m totally still not enough.