Copywriting Internet Marketing Sunday Shakycam: How to Catch Those Big Ideas Hey! I wanted to give you a quick video about what I do to catch those Big Ideas, Big Hooks and angles for copywriting. Many writers ‘muscle’ their way through the job, and perseverance is definitely needed. But for me and my satisfied clients, the Big Idea tends to vastly outperform. Pr Written by Juho Tunkelo July 28, 2013July 28, 2013
Copywriting Why You Should Put Short Copy To The Test I know. I’ve been preaching long copy for as long as I’ve been a copywriter. In fact, I continue to do so. There’s nothing quite like having the FULL effect of a well-flowing, mesmerizing sales pitch run before your eyes and take full effect. Whether that’s print, email, vide Written by Juho Tunkelo July 28, 2013July 28, 2013
Copywriting The Phantom of Writer’s Block: What It Really Is… I LOVE to research. I LOVE to write. I LOVE to style and deliver the final piece. But I LOATHE… to start writing. That’s my cryptonite. And so it is for many writers out there who THINK they have writer’s block. I lot of people think they’re blocked but they just haven’t ST Written by Juho Tunkelo July 24, 2013July 24, 2013
Copywriting A Six Second Copywriting Tip! Only half serious here but has a grain of truth in it, dontcha think. Keep going and don’t stop for any excuse! If you can’t hear the audio, move your mouse on top of the video to see the audio controls. PS. Absolutely NO grooming added! 😉 Written by Juho Tunkelo July 23, 2013July 23, 2013
Copywriting The What If… Headline Writing Formula Hey dude / Jude! Today I wanted to bring up a common topic in copywriting – everything starts with that headline. But what do you need to actually do within that short space of max. 10-20 words?! This is a huge topic but for today’s purpose I’ll venture to say two things: Communica Written by Juho Tunkelo July 22, 2013July 22, 2013
Copywriting Success How to Use Positive Expectation to Create Great Content Hey! So this morning on my walk by the sea… …I thought a bit about content creation and why it’s so difficult for a lot of people. It’s also personally pressing as I’m in the middle of writing a book… I came up with some practical answers that may well help you! P Written by Juho Tunkelo July 13, 2013July 13, 2013
Copywriting How to Become an Online Copywriter in 2013 Hey! I got an interesting question asked today, and I thought you might be interested too. That question is: “How do I go about becoming a copywriter for the internet in 2013?” Online copywriting today is less about sales letters, and more about landing pages, product descriptions, conve Written by Juho Tunkelo July 10, 2013July 10, 2013
Copywriting The One Thing to Learn In Copywriting So many people have asked me this: “If you had to choose, what would be The ONE thing… I should learn in Copywriting, first?” Most others would say: to learn to write a great headline. I’ll go against the grain a little and say, learn to write great bullets first. This is for a c Written by Juho Tunkelo May 24, 2013May 24, 2013
Copywriting Practical Tools for the Online Copywriter Hey! Someone asked me recently about the tools I use in my copywriting, and while the task is really REALLY not about the tools, I thought why not, if it helps someone, here’s a shortlist. So here we go, in order of random brain shakerato: Instapaper – You might think this is an odd o Written by Juho Tunkelo May 10, 2013May 10, 2013
Copywriting The Ultimate Copywriting Reading List For Beginners I get asked about this question so often it’s time to come up with an answer: If you were to start copywriting today, which books would you get and devour first? The answer is not simple, there are so many great ones including all the classics. But I think this list covers a practical array Written by Juho Tunkelo April 8, 2013April 8, 2013
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