Copywriting Give Them What They Want, Then What They Need Here’s an important topic to consider, especially when selling or writing copy to corporates. Sometimes you have to temper the instinct to go for the jugular… and give your prospects what they want and expect first. After that, the road may be considerably smoother. Written by Juho Tunkelo October 25, 2014October 25, 2014
Copywriting NEW Copywriting and Persuasion Insights (Free For Now) Hey there. In the coming months, I aim to bump up my efforts to teach copywriting and other moneymaking fine arts to those interested in such things. As a small part of that, I’ve revitalized my monthly value newsletter in PDF form (this latest one is 33MB). Free of charge (for now). If you&# Written by Juho Tunkelo August 22, 2014August 22, 2014
Copywriting Why Copywriting Still Matters I hear it from time to time. That copywriting doesn’t really matter anymore, that it’s an antiquated approach to marketing or something. That all you need these days is a Facebook account and a YouTube account, and you’re ready to go. Well, if that were true there wouldn’t re Written by Juho Tunkelo February 26, 2014February 26, 2014
Copywriting Success The Time I Got Through to The Vatican Hi! Here’s the story of how I got through to the Vatican at their most hectic time in modern history… Major takeaways: You can contact ANYONE in the world – celebrities, CEOs, heads of state… – barriers don’t exist when you know how Always TAILOR your message to t Written by Juho Tunkelo February 20, 2014February 20, 2014
Copywriting Why Facebook Is Blue (And A Tiny Bit Red) The following is an excerpt of a so-far unfinished book/report of mine called The Visuals of Sales. I may actually release it some time, but for now feast your eyes on this: Which Colors Matter In Getting A Sale Or A Conversion The proper use of color in copy is a really, really underrated art. Whe Written by Juho Tunkelo February 18, 2014February 18, 2014
Copywriting A Secret to Effective Copywriting Hey! So… are there any secrets to copywriting, or is it all just sweat, tears and practicing your fingers to the bone? Well, that practice does yield shortcuts so in a way, there are secrets. Here is one of them: Written by Juho Tunkelo February 12, 2014February 12, 2014
Copywriting Powerful Email Subject Lines to Re-Activate Your List Top of the morning to you, good Sir/Ma’am! Let’s kick off the weekend with some unusually powerful stuff. Innocent-looking maybe, but DEADLY powerful. Let’s get straight to it. These are some of the MOST powerful email subject lines I’ve ever seen, created or dared to run: 1. Written by Juho Tunkelo February 7, 2014February 7, 2014
Copywriting Part Proven, Part Yours You know what? Often times when I mentor people in marketing, they end up sweating it TOO much. Trying to reinvent the wheel. Trying all too hard, to begin with. But if you talk to experienced marketers, they will tell you their very first successes came from modeling already successful marketers. M Written by Juho Tunkelo January 26, 2014January 26, 2014
Copywriting How To Brief Your Copywriter For The Best Results Hey! You may not know this, but in your quest to get your product to sell online or offline, it is a two-step process. Hire a great copywriter (one of the best, preferably) Brief your copywriter in such a way they understand what you want, and can proceed to hit the ball out of the Written by Juho Tunkelo January 3, 2014January 3, 2014
Copywriting Internet Marketing How to Whitelist Your Emails And Reach Gmail’s Primary Inbox Hey there! Almost done with 2013, so it’s a good time to look back a tiny bit and find something useful. One of the biggest things to hit online marketers in 2013 was the introduction of Gmail’s segregated inbox. Pretty soon marketers started finding their emails hitting the rarely-opene Written by Juho Tunkelo December 31, 2013December 31, 2013
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