Copywriting CopyCast #2: Is Copywriting Really Hard? Hey there! It’s time for CopyCast episode #2, titled: Is Copywriting Really Hard? Because you know… I just hear that ALL the time. And in a way I have to admit it serves me as a copywriter because people know I’m doing something valuable for them that not many people can. But the t Written by Juho Tunkelo July 24, 2010July 24, 2010
Copywriting Uncategorized Daily CopyCast Begins! Hey there, loyal friend slash follower! There are two things people ask me on a regular basis: When are you going to start another podcast after you shut down Web 2.0 Marketing Live? Give me usable copywriting tips on how to do X, Y and Z… So to answer both questions, I’m starting a 30-d Written by Juho Tunkelo July 23, 2010July 23, 2010
Copywriting Internet Marketing The Copyist Summer 2010 Edition After some weeks of languishing, lazying about, swimming in lakes and oceans, and other assorted summer nonsense… it’s time to get back to business. Well, sort of. For a short moment, anyway. 🙂 In short: the Summer 2010 Edition of my PDF newsletter The Copyist is now ready for downloa Written by Juho Tunkelo July 9, 2010July 9, 2010
Copywriting Philosophy Success For The Love Of Text For as long as I can remember, I’ve been in love with text. Creating it, reading, typing it, adoring it, playing with it… above all, simply creating it to see what comes out. My parents tell me I actually learned to write on a typewriter, instead of pen and paper.. I guess I was ahead Written by Juho Tunkelo July 7, 2010July 7, 2010
Copywriting Success The Online Writer’s Best Friend Hi there you follower-reader you! I do appreciate you coming in on this beautiful day. I do hope it is beautiful for you too. Since you’re here, I have something to share with you. It’s something that has improved my writing in numerable ways in the past few months. And I mean in many qu Written by Juho Tunkelo June 18, 2010June 18, 2010
Copywriting Success Schwarzenegger’s Lesser Known Success Secret We all know about the steely determination of Arnold Schwarzenegger. We know how he turned his weaknesses into strengths; stoic, stiff and Austrian accent became the exact recipe for success with the Terminator movies We know how he had a long term strategic plan to strike for office when the time w Written by Juho Tunkelo June 1, 2010June 1, 2010
Copywriting Trends The Persuasive Power of Personalization I have a confession to make. At 39 years of age, there are moments when I’m starting to feel really, REALLY old. Those moments don’t come often, but when they do… hoo boy. 🙂 (Fortunately, the human mind keeps pushing the definition of ‘old’ at least 10 years ahead fr Written by Juho Tunkelo May 4, 2010May 4, 2010
Copywriting Lifestyle Get Up And Write Something It’s pretty funny. I’ve been staring at this screen for about 30 minutes, knowing what I wanted to write, but not able to actually pick it up and begin. That’s actually what I wanted to write you about, anyway. What prevents most of us from getting any writing down, even and especi Written by Juho Tunkelo May 1, 2010May 1, 2010
Copywriting Internet Marketing Hidden Buyer’s Motivators Recently, I was fortunate to take a comprehensive behavioral test with a prestigious training institute. It was designed to pinpoint my strengths, weaknesses and other insights into how I work best. photo credit: myuibe Instead of divulging those particular secrets about myself, I want to tell you a Written by Juho Tunkelo April 23, 2010April 23, 2010
Copywriting When Hired Gun Copy Makes Sense… And Money Hey there, long time no see! Today I wanted to let you in on a little secret. A secret only maverick marketers and wealthy product owners seem to be in on. You know, the ones with money in their pockets. See, everyone agrees that great copywriting and launch strategy is where ALL the money is Written by Juho Tunkelo April 6, 2010April 6, 2010
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