Copywriting Internet Marketing Why Should Marketing Be Hard Work? There’s something that’s not sitting quite right with me these days… hear me out: What do you think? Sound off below! Written by Juho Tunkelo February 9, 2020February 9, 2020
Copywriting Success Is Your Marketing Truly Up To Date? What you know about marketing may be right and valid… but is it up to date? The two are really two very different things… Want to talk about increasing your results with up-to-date, psychologically savvy marketing tactics? Get in touch, book a free call here. Written by Juho Tunkelo January 18, 2020January 18, 2020
Copywriting The Copywriter’s Crucible So it happened again. With most demanding projects, it happens at some point. I’d done all the research, put together all the pieces, the sales arguments, the benefits, the hooks and the most appealing approaches… But then I hit a snag. Couldn’t get started with the actual writing. After 15+ y Written by Juho Tunkelo August 22, 2019August 22, 2019
Copywriting Persuasion The Persuasive Copy Checklist Here’s a quick recording from the 2018 Private Island Masterclass workshop we held with Mr Pete Dunn. This is a quick 15 minute rundown of some of the factors involved in persuading people to buy from you: This year we held no open call ‘island seminar’, only some invite only event Written by Juho Tunkelo July 31, 2019July 31, 2019
Copywriting Success Marketing Fundamentals: Put Audience First! Now listen to this: there is a very specific topic that’s very, VERY important if you want to maximize your results using direct response marketing… You can call it list selection, segmentation, audience wrangling… WHATEVER. It’s crucial. So let’s go, another copy rant Written by Juho Tunkelo July 15, 2019July 15, 2019
Conversion Copywriting How to Write Copy That Converts… Even Unconsciously! You know what… against my usual own advice, I’m not going to do a hard sell on this recording. Not this time. Because if this table of contents doesn’t convince you… you probably shouldn’t even be sold this recording. Sorry if that sounds a little harsh… it’ Written by Juho Tunkelo July 15, 2019July 15, 2019
Copywriting Three Surprising Traits of Super Successful Copywriters Let’s look at three surprising traits of truly successful copywriters (and all marketers really, let’s be honest). If you look at some of the newcomer, mostly junior copywriters around talking about their work you’d think the whole profession is all about just “being awesome”. Or a Written by Juho Tunkelo June 26, 2019June 26, 2019
Copywriting Success Why Great Copywriters Inevitably Become Cranky Alright so… there IS a reason all those copy legends are a bit on the cranky side. Curmudgeonly, even. Or something to that effect. You know, “No BS Dan Kennedy”, “No Sex Gary” (heh I doubt that), et cetera. And there’s a deeper reason to that, even though you mi Written by Juho Tunkelo June 6, 2019June 6, 2019
Copywriting Success CarCast: High Value Coaching CarCast time! 😀 This one got sparked while on the road, fresh off the phone without some fellow coaches and mentors in the online business space. Press play and follow along: https://www.youtube.com/watch?v=Cu30izuoLME Comments? Sound Written by Juho Tunkelo May 12, 2019May 12, 2019
Copywriting All Copy Does NOT Need to Be Turbo Charged Some “fresh” (a.k.a. newbie) copywriters seem to think “business opportunity” copy is the ONLY kind there is… Possibly because it’s the only kind they’ve seen, and it’s where they model from (sadly, it’s also where they get their misunderstandings from). Written by Juho Tunkelo January 15, 2019January 15, 2019
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