Copywriting Success Schwarzenegger’s Lesser Known Success Secret We all know about the steely determination of Arnold Schwarzenegger. We know how he turned his weaknesses into strengths; stoic, stiff and Austrian accent became the exact recipe for success with the Terminator movies We know how he had a long term strategic plan to strike for office when the time w Written by Juho Tunkelo June 1, 2010June 1, 2010
Copywriting Trends The Persuasive Power of Personalization I have a confession to make. At 39 years of age, there are moments when I’m starting to feel really, REALLY old. Those moments don’t come often, but when they do… hoo boy. 🙂 (Fortunately, the human mind keeps pushing the definition of ‘old’ at least 10 years ahead fr Written by Juho Tunkelo May 4, 2010May 4, 2010
Copywriting Lifestyle Get Up And Write Something It’s pretty funny. I’ve been staring at this screen for about 30 minutes, knowing what I wanted to write, but not able to actually pick it up and begin. That’s actually what I wanted to write you about, anyway. What prevents most of us from getting any writing down, even and especi Written by Juho Tunkelo May 1, 2010May 1, 2010
Copywriting Internet Marketing Hidden Buyer’s Motivators Recently, I was fortunate to take a comprehensive behavioral test with a prestigious training institute. It was designed to pinpoint my strengths, weaknesses and other insights into how I work best. photo credit: myuibe Instead of divulging those particular secrets about myself, I want to tell you a Written by Juho Tunkelo April 23, 2010April 23, 2010
Copywriting When Hired Gun Copy Makes Sense… And Money Hey there, long time no see! Today I wanted to let you in on a little secret. A secret only maverick marketers and wealthy product owners seem to be in on. You know, the ones with money in their pockets. See, everyone agrees that great copywriting and launch strategy is where ALL the money is Written by Juho Tunkelo April 6, 2010April 6, 2010
Copywriting Internet Marketing The Underpants Gnomes Theory Of Marketing Lately, I’ve been noticing an unsettling trend in the Internet Marketing community. Many otherwise smart marketers have become enamored with the so-called Underpants Gnomes Theory Of Marketing. I know, it’s shocking, so we have no choice but to dig into this! The theory goes something li Written by Juho Tunkelo March 9, 2010March 9, 2010
Copywriting Eight Great Cures for Copywriter’s Block We’ve all been there, right? Whether you’re a copywriter yourself or a business owner needing to write copy for yourself from time to time, you’ve been there. Your mind is racing with ideas when you’re not writing… but when you sit down, suddenly you just go straight to Written by Juho Tunkelo January 3, 2010January 3, 2010
Copywriting Nobody Wants To Read Anymore.. Right? You hear it every now and then… that “nobody wants to read anymore” in this era of bite-sized chunks of media all around us, grinding us through a daily dose of YouTube, Twitter, gossip sites, and whatnot. photo credit: elbragon It sounds so logical and true, doesn’t it? The Written by Juho Tunkelo December 14, 2009December 14, 2009
Copywriting Internet Marketing Why You Should NOT Delay Your Product Launch Now is the time to step on GAS with your product launch plans, NOT the brakes! I'll tell you exactly why... Written by Juho Tunkelo October 2, 2009October 2, 2009
Copywriting Does Empathy Help Sell Your Stuff? If you know anything about copywriting, you know it’s ripe with, well, just copied or at best swiped or adapted elements. And there’s nothing wrong with that, after all it’s wise to model your ads after those who’ve demonstrated undeniable, repeatable results. However, true p Written by Juho Tunkelo July 16, 2009July 16, 2009
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