Conversion Copywriting A Direct Response Copywriter’s Confessions Hey there, It’s time for a bit of self-indulgent rambling. Nah, not really. 🙂 But I do have a wonderful 30-minute interview of yours truly in store for you, conducted by the always wonderful affiliate marketing and info product creation whirlwind Connie Ragen Green. Connie and I met up a fe Written by Juho Tunkelo August 20, 2012August 20, 2012
Copywriting How To Use Power Words In Email Marketing Hey! When you send out your customary, monthly newsletter… how much time do you spend reviewing the words you used? I thought so. But don’t feel bad, most other people don’t either. Just the really successful ones do. 🙂 So feast your eyes on a pretty good example of how to do it Written by Juho Tunkelo July 19, 2012July 19, 2012
Copywriting Success The Importance Of Having A Customer Avatar Do you know the secret behind every successful piece of advertising, media or entertainment? Here it comes. It is always, ALWAYS designed to be SPEAKING DIRECTLY TO SOMEONE SPECIFIC. Whether that’s conscious or unconscious, it doesn’t really matter. Some lucky people do it unconsciously Written by Juho Tunkelo March 18, 2012March 18, 2012
Copywriting Trends 41 Megapixels Of Hope Marketing It happened again, and I couldn’t possibly let this one go by. Nokia just came out with yet another innovation that SHOULD be market making – and I do hope it will be –Â if they just get the marketing right. Judging by the launch though, looks as though the huge promise is not get Written by Juho Tunkelo February 29, 2012February 29, 2012
Copywriting Internet Marketing Don’t Let Your Business Wait For You To Catch Up Hey there, I just wanted to share this quick two minute video from Rich Schefren, really hitting the big reason why guys like myself are in business – copywriters, and other experts serving a revenue-critical role online. Here it comes: As Rich so succintly puts it, well ok I’m paraphras Written by Juho Tunkelo November 14, 2011November 14, 2011
Copywriting Are You Marketing With A Mask On? Hey friend, Let me ask you something a tiny bit controversial today: What’s moving the big tides around the world? What created the Arab Spring? What’s animating the Occupy Wall Street protestors? What created the 2008 financial meltdown? What’s shaking the entire European economy Written by Juho Tunkelo October 18, 2011October 18, 2011
Copywriting Did Apple Just Fire Their Copywriter? I just got done watching the new iPhone 4S videos, pieces of the keynote, and the inevitable ads and such coming out of yesterday’s Apple event. And boy, is the difference stark or what. I bet nobody expected such a difference, even with Jobs out of the picture. It almost seemed like they were Written by Juho Tunkelo October 5, 2011October 5, 2011
Conversion Copywriting Rookie Mistake: Emotion Through Hype Words Hey theres! It’s time we looked at one of the most common ‘rookie mistakes’ in copywriting. It’s an easy mistake to make, and even easier to confuse with something real and effective. I’m talking about the mistake of trying to elicit emotion in the prospect by over-usin Written by Juho Tunkelo September 6, 2011September 6, 2011
Conversion Copywriting How To Make Sure You Actually Make Any Sales Hey there! Seeing as you’re reading my blog, I’m going to assume you’re doing something online that involves selling something. Fair enough? And selling that something involves having a ‘sales piece’ of some kind: A traditional sales letter A video script A series of em Written by Juho Tunkelo September 5, 2011September 5, 2011
Conversion Copywriting Where Online Sales Has Gone If you’re not interested in online business, the art of conversion and copywriting or making dough, you can skip this. If however, you’ve been wondering what’s left for mere mortals to do after all the changes online lately… …then read on. You’ll find this pretty Written by Juho Tunkelo August 24, 2011August 24, 2011
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