Conversion Copywriting CarCast: The Only Three Reasons Why People Buy From You It’s summer time over here in Finland and that means… CarCasts are back! 🙂 Endless summer, endless sunlight, endless insights right on video. Alrighty, here goes. The three core Reasons Why people buy from you (or don’t), deciphered. Enjoy… and while you’re at it, Su Written by Juho Tunkelo June 11, 2015June 11, 2015
Copywriting 13 Habits of World-Class Copywriters You know… there’s copywriting and then there’s Copywriting. It sounds weird, but through experience, the real pros do pick up certain habits that lift them above the rest and keep them in high demand. Curious yet? Let’s begin with these thirteen (woooo) habits. 1. They trust Written by Juho Tunkelo June 7, 2015June 7, 2015
Copywriting The Copywriting Shroud of Turin I’ll never forget September 2006 for many reasons. Some of them will remain personal, but two things I can share 🙂 I attended a seminar in sunny San Diego with Frank Kern and Ed Dale, which was the last seminar where the late great Gary Halbert was a presenter. Simply un-forgettable. I laun Written by Juho Tunkelo May 27, 2015May 27, 2015
Copywriting With A Great Brand, Do You Still Need Copywriting? Hi there, I’ve had this discussion a few times lately, and I wanted to bring the results to you. “Do I Really Need Copywriting… When I Have Such A Great Brand?” I certainly understand where this comes from. When you have a great brand, you have demand, things are happening, b Written by Juho Tunkelo April 8, 2015April 8, 2015
Copywriting Internet Marketing Marketing Recovery How to bring back a customer who aborted the purchase process… or didn’t ‘take to it’ to begin with… Here’s my experience, and advice. Written by Juho Tunkelo February 15, 2015February 15, 2015
Copywriting Fact Based Persuasion So called… If you need copywriting yourself, drop me a word here. Written by Juho Tunkelo February 10, 2015February 10, 2015
Copywriting Success CarCast: How Your Customers Actually Talk About You Press play and listen to some ramblings from a car wash queue 🙂 Written by Juho Tunkelo February 5, 2015February 5, 2015
Copywriting Why Teaching Copywriting Is Difficult There’s a reason why I haven’t been directly teaching copywriting all that much in the past, save a few workshops here and there and well, the newsletter. And it’s basically because it’s much easier to do than it is to teach it! However, I’ve come to a point where I fe Written by Juho Tunkelo January 21, 2015January 21, 2015
Copywriting Common Mistakes of The Rookie Copywriter Alright, alright. I’ve seen enough valiant attempts by newbie copywriters to make me both proud and cringe in (not-so) secret. 🙂 You see, it’s not always pretty when you’re still learning the ropes. It’s totally normal. In fact, it’s often STILL not pretty when you g Written by Juho Tunkelo December 4, 2014December 4, 2014
Copywriting Give Them What They Want, Then What They Need Here’s an important topic to consider, especially when selling or writing copy to corporates. Sometimes you have to temper the instinct to go for the jugular… and give your prospects what they want and expect first. After that, the road may be considerably smoother. Written by Juho Tunkelo October 25, 2014October 25, 2014
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