Copywriting Internet Marketing The Underpants Gnomes Theory Of Marketing Lately, I’ve been noticing an unsettling trend in the Internet Marketing community. Many otherwise smart marketers have become enamored with the so-called Underpants Gnomes Theory Of Marketing. I know, it’s shocking, so we have no choice but to dig into this! The theory goes something li Written by Juho Tunkelo March 9, 2010March 9, 2010
Copywriting Internet Marketing Why You Should NOT Delay Your Product Launch Now is the time to step on GAS with your product launch plans, NOT the brakes! I'll tell you exactly why... Written by Juho Tunkelo October 2, 2009October 2, 2009
Copywriting Does Empathy Help Sell Your Stuff? If you know anything about copywriting, you know it’s ripe with, well, just copied or at best swiped or adapted elements. And there’s nothing wrong with that, after all it’s wise to model your ads after those who’ve demonstrated undeniable, repeatable results. However, true p Written by Juho Tunkelo July 16, 2009July 16, 2009
Copywriting Why Hire A Copywriter Who Knows What They’re Doing Well, it had to be proven. Illustrated. Beaten to death. But there it is: proof that sales copy needs to be crafted knowing exactly what you’re doing… in what part of the world. After you scroll down to the end of this picture (and you’re not completely aghast 🙂 ) – read m Written by Juho Tunkelo July 13, 2009July 13, 2009
Copywriting Internet Marketing How To Market Effectively In A Global World Hi there folks and followers! All too often, copywriters tend to forget we live in a global world. Even if they see dozens of countries in the order printouts, from their English language, one-size-fits-all promos. Hundredandthirty-howmany-countries total, not just USA, UK and Australia (although gr Written by Juho Tunkelo June 28, 2009June 28, 2009
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