Copywriting Internet Marketing Hire A Fake Superhero… Or The Real Thing? I have to admit, this is pretty funny. What’s that you ask? Why, the ‘real life superhero’ meme that seems to be sweeping the globe right now. Like this awesome guy who calls himself Phoenix Jones: How about this proud specimen from my native Finland? Laser Skater. That’s rig Written by Juho Tunkelo February 1, 2011February 1, 2011
Copywriting Internet Marketing Beware the Negativity Hey friendo… So it’s the end of the old, and beginning of the new again. Fittingly, I’m doing my best to clean the slate, catch up with my plans, and all that good stuff you’re supposed to do. Part of that whole rigamarole is of course cleaning house… in my email inbox. Written by Juho Tunkelo January 2, 2011January 2, 2011
Copywriting Internet Marketing Lifestyle Every Step Matters – In Life and In Marketing This morning, I did my usual coffee routine: Check the water that’s been purifying overnight, set it on course to boiling point Get out some organic ground French roast Put a couple of spoonfuls of the stuff into an organic, recyclable sleeve Place the sleeve into a self-standing, plastic cone Written by Juho Tunkelo December 31, 2010December 31, 2010
Copywriting Internet Marketing The Copyist Newsletter – 2010 Holiday Edition Just in case you’re not yet a subscriber of my PDF newsletter The Copyist… Here’s a heads-up for you: The 2010 Holiday Edition is now ready for download! So go ahead and download your copy right now. In this issue you’ll find: Back to Basics: is your ‘marketer’s f Written by Juho Tunkelo December 22, 2010December 22, 2010
Copywriting Success How To Recognize A Real Expert These days, everyone’s an expert, right? Everywhere you look, you’ll see someone claiming they’re an expert in something, even though it might just be a one hour a week hobby on the side. If you’re engaged in doing anything specific, you’re almost automatically an exper Written by Juho Tunkelo September 24, 2010September 24, 2010
Copywriting The Copyist Newsletter For August 2010 Is Here! I know you may actually be in the middle of your summer vacation right now, like many in Europe are.. For me though, it’s back to crafting wickedly effective words that sell stuff. Any stuff. 🙂 photo credit: TheAlieness GiselaGiardino²³ And so… the August 2010 Edition of my PDF news Written by Juho Tunkelo August 27, 2010August 27, 2010
Copywriting CopyCast #7: Firing Bullets – Not Bullet Points Hey you! Here’s yet another episode of the CopyCast, picking up steam again. This one’s about one of my favorite subjects in all of copywriting: writing effective bullets. It doesn’t matter whether you’re doing a sales letter, newspaper copy, radio, tv… not to mention o Written by Juho Tunkelo August 7, 2010August 7, 2010
Copywriting CopyCast #6: Sales Video That Works Howdy y’all! Yes, my return to podcasting is feeling a little bumpy and I apologize for the delays and frankly still not so polished output. Having said that, I thank you for the kind remarks I’ve had about the episodes so far, I’m glad it’s making sense for you and helping y Written by Juho Tunkelo August 5, 2010August 5, 2010
Copywriting Uncategorized CopyCast #5: What Really Matters In A Headline Hey! It’s that time again! As fate would have it, I had to take a slight break from my podcasting schedule and take care of myself. And my clients. Yeah, it happens. 🙂 But we’re back now, here’s episode number five: What Really Matters In A Headline Naturally, I had to blow that Written by Juho Tunkelo July 30, 2010July 30, 2010
Copywriting CopyCast #4: Making A Friend First Hey there, This is a logical follow-up to yesterday’s Full Moon Marketing episode. Once you know what’s going on in your prospect’s mind and you address it, what do you want to do next? Hint: it’s NOT about piling on as many bonuses as you physically can. 😉 Listen to today Written by Juho Tunkelo July 27, 2010July 27, 2010
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