Copywriting How It Clicked For Me: Writing Copy That Sells Anything So here’s a short version of my journey: how I ‘got it’. A.k.a. how to write copy that sells anything. I don’t talk about my journey as much as I perhaps should, but since people keep asking me, I’m starting to concede there could be some value to it. First off… I dove head Written by Juho Tunkelo June 12, 2017June 12, 2017
Copywriting CarCast – Everything Is Copy Some people think you only need high impact sales copy when releasing a new product. While true… that’s only ONE place where you can increase your results! What if you had dozens and dozens of ‘profit multiplier’ points of impact all over your business processes, all over you Written by Juho Tunkelo June 8, 2017June 8, 2017
Conversion Copywriting Internet Marketing Success How To Trigger An Almost Compulsive Buying Habit In Your Customers “Offers! Delicious Offers! Get them while they last!” -there’s a customer born every minute… Wouldn’t it be NICE? To not only get a dribble of sales here and there, or even some solid response to a campaign or launch you put out there once in a while… But to hav Written by Juho Tunkelo May 3, 2017May 3, 2017
Copywriting Going Deep: the REAL Requirement of a Freelance Copywriter Let’s talk about the REALITY of copywriting. Being a copywriter for hire, or even doing it for your own business. But mostly I’m talking about freelance copywriting. It’s NOT about the technique – anyone can learn how to write persuasive headlines, bullets etc. It’s NOT even a Written by Juho Tunkelo March 6, 2017March 6, 2017
Copywriting How to Become an Online Copywriter in 2013 Hey! I got an interesting question asked today, and I thought you might be interested too. That question is: “How do I go about becoming a copywriter for the internet in 2013?” Online copywriting today is less about sales letters, and more about landing pages, product descriptions, conve Written by Juho Tunkelo July 10, 2013July 10, 2013
Conversion Copywriting The Truth About Conversion Rates Ah, the all-important conversion RATE. “1% conversion from PPC is the benchmark” “5% conversion from JV traffic is the bare minimum” “All good marketing gets at least a 10% conversion rate” To which I often say…. Meh, if you say so. That’s not really w Written by Juho Tunkelo May 3, 2011May 3, 2011
Copywriting The Copyist Newsletter For August 2010 Is Here! I know you may actually be in the middle of your summer vacation right now, like many in Europe are.. For me though, it’s back to crafting wickedly effective words that sell stuff. Any stuff. 🙂 photo credit: TheAlieness GiselaGiardino²³ And so… the August 2010 Edition of my PDF news Written by Juho Tunkelo August 27, 2010August 27, 2010
Copywriting Does Empathy Help Sell Your Stuff? If you know anything about copywriting, you know it’s ripe with, well, just copied or at best swiped or adapted elements. And there’s nothing wrong with that, after all it’s wise to model your ads after those who’ve demonstrated undeniable, repeatable results. However, true p Written by Juho Tunkelo July 16, 2009July 16, 2009
Copywriting Why Hire A Copywriter Who Knows What They’re Doing Well, it had to be proven. Illustrated. Beaten to death. But there it is: proof that sales copy needs to be crafted knowing exactly what you’re doing… in what part of the world. After you scroll down to the end of this picture (and you’re not completely aghast 🙂 ) – read m Written by Juho Tunkelo July 13, 2009July 13, 2009
Copywriting Copywriting Secrets of Tech Writers Howdy ya’ll… If you know me from a bar of soap, you’ll know I’ve been writing hard-hitting sales copy for web sites for many years by now. If you follow the Internet Marketing scene even loosely, you’ve quite probably seen my work around. But more about that another day Written by Juho Tunkelo June 10, 2009June 10, 2009
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