Conversion Copywriting Internet Marketing Persuasion Sneak Preview: The Can’t-Miss Sales Persuasion Event In Europe! You know what? You’ve heard about all the great marketing events in the U.S. right? There’s MFA Live, the Halbert memorial event, Traffic & Conversion every year… on and on it goes. But WHERE are the European high class events for people serious about their growth? Well that Written by Juho Tunkelo August 29, 2018August 29, 2018
Copywriting The Three Beliefs You Need To Make A Sale Have you heard these statements before: “Sales is a transfer of belief” or… “Sales is a transfer of certainty” Well, the people saying that are… not wrong! But as a copywriter, I tend to look at it as a three-part deal. Press play to hear my take on this… Written by Juho Tunkelo May 31, 2018May 31, 2018
Copywriting Internet Marketing Success The Peace of Mind Formula for Marketers Now what’s the most common dilemma I hear from my copywriting students? Is it that it’s hard to nail down a compelling story? Nope. Is it that coming up with a curiosity generating headline is hard? Nope. Is it that writing the close is difficult and feels icky, perhaps? Again, nope. Written by Juho Tunkelo April 16, 2018April 16, 2018
Copywriting When Did You Last Get Your Sales Copy Tuned Up? It’s one of those things – you may not notice until it’s too late and you’ve tried everything else. You may have run the same ineffective or semi effective copy on your web site, emails and everywhere… and one day you wake and wonder why the sales isn’t pouring in Written by Juho Tunkelo October 2, 2017October 2, 2017
Copywriting Internet Marketing CarCast – Hitting The Sweet Spot! There’s this concept in tennis I’ve found very useful in business, as well. In fact, if you’ve been with me a long time you may remember I once wrote a report called the Sweet Spot Report. 😉 Incidentally, it also carried some of the best copy I wrote in… 2008, I think. How Written by Juho Tunkelo July 26, 2017July 26, 2017
Copywriting The Return of Long Form Copy So… everyone just LOOOVES to complain about long copy, right? “Nobody, I mean NOBODY has the time to read it” “Nobody cares to stop for that long during their busy day” “I’d fall asleep half way through if I tried, ha ha…” EXCEPT… When you Written by Juho Tunkelo June 13, 2017June 13, 2017
Copywriting How It Clicked For Me: Writing Copy That Sells Anything So here’s a short version of my journey: how I ‘got it’. A.k.a. how to write copy that sells anything. I don’t talk about my journey as much as I perhaps should, but since people keep asking me, I’m starting to concede there could be some value to it. First off… I dove head Written by Juho Tunkelo June 12, 2017June 12, 2017
Copywriting CarCast – Everything Is Copy Some people think you only need high impact sales copy when releasing a new product. While true… that’s only ONE place where you can increase your results! What if you had dozens and dozens of ‘profit multiplier’ points of impact all over your business processes, all over you Written by Juho Tunkelo June 8, 2017June 8, 2017
Conversion Copywriting Internet Marketing Success How To Trigger An Almost Compulsive Buying Habit In Your Customers “Offers! Delicious Offers! Get them while they last!” -there’s a customer born every minute… Wouldn’t it be NICE? To not only get a dribble of sales here and there, or even some solid response to a campaign or launch you put out there once in a while… But to hav Written by Juho Tunkelo May 3, 2017May 3, 2017
Copywriting Crazy Things People Say When Commenting On Direct Response Copy I’ve been at this copywriting and internet marketing game for quite a long time. Full-time since late 2005, and many more years before that writing for my own products and companies. So I rarely make the mistake anymore of accepting clients that don’t know what they’re buying ̵ Written by Juho Tunkelo March 18, 2017March 18, 2017
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