Copywriting A Six Second Copywriting Tip! Only half serious here but has a grain of truth in it, dontcha think. Keep going and don’t stop for any excuse! If you can’t hear the audio, move your mouse on top of the video to see the audio controls. PS. Absolutely NO grooming added! 😉 Written by Juho Tunkelo July 23, 2013July 23, 2013
Copywriting The What If… Headline Writing Formula Hey dude / Jude! Today I wanted to bring up a common topic in copywriting – everything starts with that headline. But what do you need to actually do within that short space of max. 10-20 words?! This is a huge topic but for today’s purpose I’ll venture to say two things: Communica Written by Juho Tunkelo July 22, 2013July 22, 2013
Copywriting Success How to Use Positive Expectation to Create Great Content Hey! So this morning on my walk by the sea… …I thought a bit about content creation and why it’s so difficult for a lot of people. It’s also personally pressing as I’m in the middle of writing a book… I came up with some practical answers that may well help you! P Written by Juho Tunkelo July 13, 2013July 13, 2013
Copywriting How to Become an Online Copywriter in 2013 Hey! I got an interesting question asked today, and I thought you might be interested too. That question is: “How do I go about becoming a copywriter for the internet in 2013?” Online copywriting today is less about sales letters, and more about landing pages, product descriptions, conve Written by Juho Tunkelo July 10, 2013July 10, 2013
Copywriting The One Thing to Learn In Copywriting So many people have asked me this: “If you had to choose, what would be The ONE thing… I should learn in Copywriting, first?” Most others would say: to learn to write a great headline. I’ll go against the grain a little and say, learn to write great bullets first. This is for a c Written by Juho Tunkelo May 24, 2013May 24, 2013
Copywriting Practical Tools for the Online Copywriter Hey! Someone asked me recently about the tools I use in my copywriting, and while the task is really REALLY not about the tools, I thought why not, if it helps someone, here’s a shortlist. So here we go, in order of random brain shakerato: Instapaper – You might think this is an odd o Written by Juho Tunkelo May 10, 2013May 10, 2013
Copywriting The Ultimate Copywriting Reading List For Beginners I get asked about this question so often it’s time to come up with an answer: If you were to start copywriting today, which books would you get and devour first? The answer is not simple, there are so many great ones including all the classics. But I think this list covers a practical array Written by Juho Tunkelo April 8, 2013April 8, 2013
Conversion Copywriting A Direct Response Copywriter’s Confessions Hey there, It’s time for a bit of self-indulgent rambling. Nah, not really. 🙂 But I do have a wonderful 30-minute interview of yours truly in store for you, conducted by the always wonderful affiliate marketing and info product creation whirlwind Connie Ragen Green. Connie and I met up a fe Written by Juho Tunkelo August 20, 2012August 20, 2012
Copywriting How To Use Power Words In Email Marketing Hey! When you send out your customary, monthly newsletter… how much time do you spend reviewing the words you used? I thought so. But don’t feel bad, most other people don’t either. Just the really successful ones do. 🙂 So feast your eyes on a pretty good example of how to do it Written by Juho Tunkelo July 19, 2012July 19, 2012
Copywriting Success The Importance Of Having A Customer Avatar Do you know the secret behind every successful piece of advertising, media or entertainment? Here it comes. It is always, ALWAYS designed to be SPEAKING DIRECTLY TO SOMEONE SPECIFIC. Whether that’s conscious or unconscious, it doesn’t really matter. Some lucky people do it unconsciously Written by Juho Tunkelo March 18, 2012March 18, 2012
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