Copywriting Going Deep: the REAL Requirement of a Freelance Copywriter Let’s talk about the REALITY of copywriting. Being a copywriter for hire, or even doing it for your own business. But mostly I’m talking about freelance copywriting. It’s NOT about the technique – anyone can learn how to write persuasive headlines, bullets etc. It’s NOT even a Written by Juho Tunkelo March 6, 2017March 6, 2017
Copywriting Internet Marketing “No No No… I Want It My Style!” So yeah babes. This is sometimes what comes out from my prospective customer’s mouth: “Right… I really, REALLY know I need to have copy that converts… But on the other hand… I need my marketing to FEEL like me, so it’s not just some icky writer wreaking havoc and Written by Juho Tunkelo March 5, 2017March 5, 2017
Copywriting Internet Marketing Persuasion Success Deal Making Basics for Aspiring Copywriters Hey there. Once in a while an aspiring freelance copywriter comes along and asks for advice: How to close some of those elusive, high paying, credibility boosting copywriting deals. Here’s my usual advice, condensed into four important basic points. 1. Never… EVER give a quote right off Written by Juho Tunkelo January 12, 2017January 12, 2017
Copywriting Internet Marketing Friday Is The New Black “NO – it does NOT have to be a race to the bottom!” Because when all everyone’s doing is cut deeper and deeper discounts… it’s a bloodbath. However… There IS a way to get more sales than with even the deepest of discounts. But first: Did you know why the word BLACK in Black Written by Juho Tunkelo November 25, 2016November 25, 2016
Copywriting Video: Essentialism in Copywriting Go on, take a look around my somewhat unusual office environment… And a few words about the easy way to get effective in copywriting… without having to come up with *perfection*… What do you think? Leave a comment! Written by Juho Tunkelo November 4, 2016November 4, 2016
Copywriting Internet Marketing Success How to Create An In-Demand Digital Product That Sells There’s one thing, and one thing only that you need to start making sales with your own digital product… and I’ll get to that in a minute. But first: The fact that you’re creating a product for other people to consume, out of your very own pool of knowledge and experienceR Written by Juho Tunkelo October 25, 2016October 25, 2016
Copywriting The Copyist Is (Still) Alive! So ya thought I wasn’t even writing the actual, original PDF newsletter anymore? Frankly… so did I. I got so many different things cooking up, this got pushed to the side for a bit. My apologies, if you’ve been waiting for your fill. Anyhoo, it’s there right now, expecting yo Written by Juho Tunkelo October 14, 2016October 14, 2016
Copywriting Internet Marketing What Level Is Your Online Business At, Bro? Every single golf player knows how it feels to get this question hurled at you: Sooo… what’s your handicap? You instinctively either wince or you grin, depending on where you figure you’ll land in the social pecking order. This generates local status and all that… (youR Written by Juho Tunkelo September 24, 2016September 24, 2016
Copywriting How’d you like to have this superpower? Hey. You know what? Online business is hard. Certainly harder than when I started in 2005. But it CAN be made easier with a superpower. EVERYTHING gets easier with a superpower, believe me. 🙂 Everything I’ve done in these 11 years, from ebooks to product launches to memberships to joint ven Written by Juho Tunkelo August 22, 2016August 22, 2016
Copywriting He thought I’d just gloss it over (ha!) Hey there! Over the summer I had one particular Copywriting Mentorship participant who apparently wasn’t quite convinced it would make a real difference for him. On our first call, I quickly picked up how he was a little reticent. He let me speak and comment on his copy, but wouldn’t re Written by Juho Tunkelo August 17, 2016August 17, 2016
Recent Comments