Copywriting Trends 41 Megapixels Of Hope Marketing It happened again, and I couldn’t possibly let this one go by. Nokia just came out with yet another innovation that SHOULD be market making – and I do hope it will be – if they just get the marketing right. Judging by the launch though, looks as though the huge promise is not get Written by Juho Tunkelo February 29, 2012February 29, 2012
Copywriting Are You Marketing With A Mask On? Hey friend, Let me ask you something a tiny bit controversial today: What’s moving the big tides around the world? What created the Arab Spring? What’s animating the Occupy Wall Street protestors? What created the 2008 financial meltdown? What’s shaking the entire European economy Written by Juho Tunkelo October 18, 2011October 18, 2011
Copywriting Trends Charlie Sheen Marketing Speaking of winning… 😉 If you haven’t been hiding under a rock lately (or wisely shutting down all media), you’re likely to recognize these phrases: “Just… winning every second of my life.” “These people don’t have tigerblood in their veins.” Written by Juho Tunkelo March 4, 2011March 4, 2011
Copywriting Internet Marketing Lifestyle Every Step Matters – In Life and In Marketing This morning, I did my usual coffee routine: Check the water that’s been purifying overnight, set it on course to boiling point Get out some organic ground French roast Put a couple of spoonfuls of the stuff into an organic, recyclable sleeve Place the sleeve into a self-standing, plastic cone Written by Juho Tunkelo December 31, 2010December 31, 2010
Copywriting CopyCast #2: Is Copywriting Really Hard? Hey there! It’s time for CopyCast episode #2, titled: Is Copywriting Really Hard? Because you know… I just hear that ALL the time. And in a way I have to admit it serves me as a copywriter because people know I’m doing something valuable for them that not many people can. But the t Written by Juho Tunkelo July 24, 2010July 24, 2010
Copywriting Uncategorized Daily CopyCast Begins! Hey there, loyal friend slash follower! There are two things people ask me on a regular basis: When are you going to start another podcast after you shut down Web 2.0 Marketing Live? Give me usable copywriting tips on how to do X, Y and Z… So to answer both questions, I’m starting a 30-d Written by Juho Tunkelo July 23, 2010July 23, 2010
Copywriting Internet Marketing The Copyist Summer 2010 Edition After some weeks of languishing, lazying about, swimming in lakes and oceans, and other assorted summer nonsense… it’s time to get back to business. Well, sort of. For a short moment, anyway. 🙂 In short: the Summer 2010 Edition of my PDF newsletter The Copyist is now ready for downloa Written by Juho Tunkelo July 9, 2010July 9, 2010
Copywriting Internet Marketing Is Marketing Really Manipulation? Sometimes I bump into people who think the art and science of marketing is nothing but manipulating people to think what they don’t naturally think, and to do what they wouldn’t normally do. In other words, manipulate people to do things against their will. I don’t know about that. Written by Juho Tunkelo July 7, 2010July 7, 2010
Copywriting Trends The Persuasive Power of Personalization I have a confession to make. At 39 years of age, there are moments when I’m starting to feel really, REALLY old. Those moments don’t come often, but when they do… hoo boy. 🙂 (Fortunately, the human mind keeps pushing the definition of ‘old’ at least 10 years ahead fr Written by Juho Tunkelo May 4, 2010May 4, 2010
Copywriting Does Empathy Help Sell Your Stuff? If you know anything about copywriting, you know it’s ripe with, well, just copied or at best swiped or adapted elements. And there’s nothing wrong with that, after all it’s wise to model your ads after those who’ve demonstrated undeniable, repeatable results. However, true p Written by Juho Tunkelo July 16, 2009July 16, 2009
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