Copywriting How to Become an Online Copywriter in 2013 Hey! I got an interesting question asked today, and I thought you might be interested too. That question is: “How do I go about becoming a copywriter for the internet in 2013?” Online copywriting today is less about sales letters, and more about landing pages, product descriptions, conve Written by Juho Tunkelo July 10, 2013July 10, 2013
Conversion Copywriting Rookie Mistake: Emotion Through Hype Words Hey theres! It’s time we looked at one of the most common ‘rookie mistakes’ in copywriting. It’s an easy mistake to make, and even easier to confuse with something real and effective. I’m talking about the mistake of trying to elicit emotion in the prospect by over-usin Written by Juho Tunkelo September 6, 2011September 6, 2011
Copywriting When Hired Gun Copy Makes Sense… And Money Hey there, long time no see! Today I wanted to let you in on a little secret. A secret only maverick marketers and wealthy product owners seem to be in on. You know, the ones with money in their pockets. See, everyone agrees that great copywriting and launch strategy is where ALL the money is Written by Juho Tunkelo April 6, 2010April 6, 2010
Copywriting Does Empathy Help Sell Your Stuff? If you know anything about copywriting, you know it’s ripe with, well, just copied or at best swiped or adapted elements. And there’s nothing wrong with that, after all it’s wise to model your ads after those who’ve demonstrated undeniable, repeatable results. However, true p Written by Juho Tunkelo July 16, 2009July 16, 2009
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