Copywriting Powerful Email Subject Lines to Re-Activate Your List Top of the morning to you, good Sir/Ma’am! Let’s kick off the weekend with some unusually powerful stuff. Innocent-looking maybe, but DEADLY powerful. Let’s get straight to it. These are some of the MOST powerful email subject lines I’ve ever seen, created or dared to run: 1. Written by Juho Tunkelo February 7, 2014February 7, 2014
Copywriting Internet Marketing How to Whitelist Your Emails And Reach Gmail’s Primary Inbox Hey there! Almost done with 2013, so it’s a good time to look back a tiny bit and find something useful. One of the biggest things to hit online marketers in 2013 was the introduction of Gmail’s segregated inbox. Pretty soon marketers started finding their emails hitting the rarely-opene Written by Juho Tunkelo December 31, 2013December 31, 2013
Conversion Copywriting How To Make Sure You Actually Make Any Sales Hey there! Seeing as you’re reading my blog, I’m going to assume you’re doing something online that involves selling something. Fair enough? And selling that something involves having a ‘sales piece’ of some kind: A traditional sales letter A video script A series of em Written by Juho Tunkelo September 5, 2011September 5, 2011
Conversion Copywriting Internet Marketing How To Create A ‘Greased Lightning’ Squeeze Page Are your squeeze pages / opt-in pages / landing pages lacking OOMPH? One of the most common mistakes in creating effective squeeze pages that bring in tons of email subscriptions is… that they don’t seem designed for FAST ACTION. It’s a little weird, because the entire, singular, O Written by Juho Tunkelo June 7, 2011June 7, 2011
Copywriting Rookie Mistakes: Not Selling In Content Emails This may take some explaining, but here we go. You’ve heard about that thing about how in email marketing, you should mix your selling emails with content emails, and do it consistently. 50/50%, 70/30% or even 80/20% in favor of content versus selling. Right? Well here’s the thing a lot Written by Juho Tunkelo April 20, 2011April 20, 2011
Copywriting Internet Marketing Top 6 Email Marketing Misconceptions It still surprises me when business owners new to email marketing (yes, they most certainly DO exist even today) come out with their parade of resistance to the tried-and-tested greatness that is email marketing. So let’s all get together and demolish a few of those fears and misconceptions ri Written by Juho Tunkelo April 11, 2011April 11, 2011
Copywriting Internet Marketing 7 Powerful Tests For Your Email Marketing A lot of marketers seem to be doing one of two things right now: Copying formulas from other marketers without thinking: (“your account is approved!”, “bad news” and so on…) Emailing completely without thinking – volume over quality (thinly disguised pitches Written by Juho Tunkelo April 10, 2011April 10, 2011
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