Conversion Copywriting Internet Marketing How To Create A ‘Greased Lightning’ Squeeze Page Are your squeeze pages / opt-in pages / landing pages lacking OOMPH? One of the most common mistakes in creating effective squeeze pages that bring in tons of email subscriptions is… that they don’t seem designed for FAST ACTION. It’s a little weird, because the entire, singular, O Written by Juho Tunkelo June 7, 2011June 7, 2011
Copywriting Lifestyle Writer’s Tip: Blurt It Out – Now! Did you ever get a sudden spark of an idea, one you wanted to get out there as soon as possible? But after giving it so much as a few seconds to brew, you’re no longer sure what that idea is, fully formed: Is it a blog post? A broadcast email? A Facebook note? Just Written by Juho Tunkelo May 26, 2011May 26, 2011
Copywriting Lifestyle Writer’s Tip: The Setup Of Least Distraction I just got back from a walk down the boardwalk near the sea, and had the iPad with me just in case I needed to check some email or whatever. But as often happens when one gets to such an inspiring environment, inspiration struck and I had to pull the iPad tucked under my arm, Written by Juho Tunkelo May 24, 2011May 24, 2011
Conversion Copywriting The Truth About Conversion Rates Ah, the all-important conversion RATE. “1% conversion from PPC is the benchmark” “5% conversion from JV traffic is the bare minimum” “All good marketing gets at least a 10% conversion rate” To which I often say…. Meh, if you say so. That’s not really w Written by Juho Tunkelo May 3, 2011May 3, 2011
Copywriting Rookie Mistakes: Not Selling In Content Emails This may take some explaining, but here we go. You’ve heard about that thing about how in email marketing, you should mix your selling emails with content emails, and do it consistently. 50/50%, 70/30% or even 80/20% in favor of content versus selling. Right? Well here’s the thing a lot Written by Juho Tunkelo April 20, 2011April 20, 2011
Copywriting The Copyist Newsletter – April 2011 Edition Just in case you’re not yet a subscriber of my PDF newsletter The Copyist… Here’s a heads-up for you: The 2011 April Edition is now ready for download! (FREE of course) So go ahead and download your copy right now. The newsletter for people who like things that work In this issue y Written by Juho Tunkelo April 15, 2011April 15, 2011
Copywriting Rookie Mistakes: Braindump Headlines Here’s another rookie mistake beginning marketers do in their copywriting, it would almost be funny if the consequences weren’t so tragic. photo credit: JOCELYN, yo. This one’s about headlines. Or, let’s call it… “Do You Make These Mistakes With Your Headlines? Written by Juho Tunkelo April 13, 2011April 13, 2011
Copywriting Rookie Mistakes: Neediness In Copy One of the biggest mistakes I generally see in marketing newcomers’ copy is giving the impression of neediness. If you’ve ever been approached by the opposite sex… ever… you know how big a turnoff it can be. 😉 And in sales copy, this can happen in so many ways. Here’ Written by Juho Tunkelo April 12, 2011April 12, 2011
Copywriting Internet Marketing Top 6 Email Marketing Misconceptions It still surprises me when business owners new to email marketing (yes, they most certainly DO exist even today) come out with their parade of resistance to the tried-and-tested greatness that is email marketing. So let’s all get together and demolish a few of those fears and misconceptions ri Written by Juho Tunkelo April 11, 2011April 11, 2011
Copywriting Internet Marketing 7 Powerful Tests For Your Email Marketing A lot of marketers seem to be doing one of two things right now: Copying formulas from other marketers without thinking: (“your account is approved!”, “bad news” and so on…) Emailing completely without thinking – volume over quality (thinly disguised pitches Written by Juho Tunkelo April 10, 2011April 10, 2011
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