Copywriting CopyCast #7: Firing Bullets – Not Bullet Points Hey you! Here’s yet another episode of the CopyCast, picking up steam again. This one’s about one of my favorite subjects in all of copywriting: writing effective bullets. It doesn’t matter whether you’re doing a sales letter, newspaper copy, radio, tv… not to mention o Written by Juho Tunkelo August 7, 2010August 7, 2010
Copywriting CopyCast #6: Sales Video That Works Howdy y’all! Yes, my return to podcasting is feeling a little bumpy and I apologize for the delays and frankly still not so polished output. Having said that, I thank you for the kind remarks I’ve had about the episodes so far, I’m glad it’s making sense for you and helping y Written by Juho Tunkelo August 5, 2010August 5, 2010
Copywriting Uncategorized CopyCast #5: What Really Matters In A Headline Hey! It’s that time again! As fate would have it, I had to take a slight break from my podcasting schedule and take care of myself. And my clients. Yeah, it happens. 🙂 But we’re back now, here’s episode number five: What Really Matters In A Headline Naturally, I had to blow that Written by Juho Tunkelo July 30, 2010July 30, 2010
Copywriting CopyCast #4: Making A Friend First Hey there, This is a logical follow-up to yesterday’s Full Moon Marketing episode. Once you know what’s going on in your prospect’s mind and you address it, what do you want to do next? Hint: it’s NOT about piling on as many bonuses as you physically can. 😉 Listen to today Written by Juho Tunkelo July 27, 2010July 27, 2010
Copywriting CopyCast #2: Is Copywriting Really Hard? Hey there! It’s time for CopyCast episode #2, titled: Is Copywriting Really Hard? Because you know… I just hear that ALL the time. And in a way I have to admit it serves me as a copywriter because people know I’m doing something valuable for them that not many people can. But the t Written by Juho Tunkelo July 24, 2010July 24, 2010
Copywriting Uncategorized Daily CopyCast Begins! Hey there, loyal friend slash follower! There are two things people ask me on a regular basis: When are you going to start another podcast after you shut down Web 2.0 Marketing Live? Give me usable copywriting tips on how to do X, Y and Z… So to answer both questions, I’m starting a 30-d Written by Juho Tunkelo July 23, 2010July 23, 2010
Copywriting Internet Marketing The Copyist Summer 2010 Edition After some weeks of languishing, lazying about, swimming in lakes and oceans, and other assorted summer nonsense… it’s time to get back to business. Well, sort of. For a short moment, anyway. 🙂 In short: the Summer 2010 Edition of my PDF newsletter The Copyist is now ready for downloa Written by Juho Tunkelo July 9, 2010July 9, 2010
Copywriting Internet Marketing Is Marketing Really Manipulation? Sometimes I bump into people who think the art and science of marketing is nothing but manipulating people to think what they don’t naturally think, and to do what they wouldn’t normally do. In other words, manipulate people to do things against their will. I don’t know about that. Written by Juho Tunkelo July 7, 2010July 7, 2010
Copywriting Philosophy Success For The Love Of Text For as long as I can remember, I’ve been in love with text. Creating it, reading, typing it, adoring it, playing with it… above all, simply creating it to see what comes out. My parents tell me I actually learned to write on a typewriter, instead of pen and paper.. I guess I was ahead Written by Juho Tunkelo July 7, 2010July 7, 2010
Copywriting Success The Online Writer’s Best Friend Hi there you follower-reader you! I do appreciate you coming in on this beautiful day. I do hope it is beautiful for you too. Since you’re here, I have something to share with you. It’s something that has improved my writing in numerable ways in the past few months. And I mean in many qu Written by Juho Tunkelo June 18, 2010June 18, 2010
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