Copywriting The Copywriter’s Crucible So it happened again. With most demanding projects, it happens at some point. I’d done all the research, put together all the pieces, the sales arguments, the benefits, the hooks and the most appealing approaches… But then I hit a snag. Couldn’t get started with the actual writing. After 15+ y Written by Juho Tunkelo August 22, 2019August 22, 2019
Copywriting Common Mistakes of The Rookie Copywriter Alright, alright. I’ve seen enough valiant attempts by newbie copywriters to make me both proud and cringe in (not-so) secret. 🙂 You see, it’s not always pretty when you’re still learning the ropes. It’s totally normal. In fact, it’s often STILL not pretty when you g Written by Juho Tunkelo December 4, 2014December 4, 2014
Copywriting Why Copywriting Still Matters I hear it from time to time. That copywriting doesn’t really matter anymore, that it’s an antiquated approach to marketing or something. That all you need these days is a Facebook account and a YouTube account, and you’re ready to go. Well, if that were true there wouldn’t re Written by Juho Tunkelo February 26, 2014February 26, 2014
Copywriting Success The Time I Got Through to The Vatican Hi! Here’s the story of how I got through to the Vatican at their most hectic time in modern history… Major takeaways: You can contact ANYONE in the world – celebrities, CEOs, heads of state… – barriers don’t exist when you know how Always TAILOR your message to t Written by Juho Tunkelo February 20, 2014February 20, 2014
Copywriting Success Productivity Tip: Limit Your Choices! Hey! Here’s a pretty valuable tip for your daily productivity: Limit. Your. Choices. Just press play, it’ll be just a couple of minutes. Written by Juho Tunkelo July 30, 2013July 30, 2013
Copywriting The Phantom of Writer’s Block: What It Really Is… I LOVE to research. I LOVE to write. I LOVE to style and deliver the final piece. But I LOATHE… to start writing. That’s my cryptonite. And so it is for many writers out there who THINK they have writer’s block. I lot of people think they’re blocked but they just haven’t ST Written by Juho Tunkelo July 24, 2013July 24, 2013
Copywriting A Six Second Copywriting Tip! Only half serious here but has a grain of truth in it, dontcha think. Keep going and don’t stop for any excuse! If you can’t hear the audio, move your mouse on top of the video to see the audio controls. PS. Absolutely NO grooming added! 😉 Written by Juho Tunkelo July 23, 2013July 23, 2013
Copywriting The What If… Headline Writing Formula Hey dude / Jude! Today I wanted to bring up a common topic in copywriting – everything starts with that headline. But what do you need to actually do within that short space of max. 10-20 words?! This is a huge topic but for today’s purpose I’ll venture to say two things: Communica Written by Juho Tunkelo July 22, 2013July 22, 2013
Copywriting Success How to Use Positive Expectation to Create Great Content Hey! So this morning on my walk by the sea… …I thought a bit about content creation and why it’s so difficult for a lot of people. It’s also personally pressing as I’m in the middle of writing a book… I came up with some practical answers that may well help you! P Written by Juho Tunkelo July 13, 2013July 13, 2013
Copywriting Lifestyle Writer’s Tip: Blurt It Out – Now! Did you ever get a sudden spark of an idea, one you wanted to get out there as soon as possible? But after giving it so much as a few seconds to brew, you’re no longer sure what that idea is, fully formed: Is it a blog post? A broadcast email? A Facebook note? Just Written by Juho Tunkelo May 26, 2011May 26, 2011
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