Copywriting Success Always Tell The Whole Story! Social media seduces you to publish snippets only. But what if the snippets don’t do the job? What if it’s the long form that moves the needle and ultimately makes all of the sales? You gotta get into the habit of telling the Whole Story! So let’s go, another copy rant awaits̷ Written by Juho Tunkelo July 5, 2020July 5, 2020
Copywriting Success Marketing Fundamentals: Put Audience First! Now listen to this: there is a very specific topic that’s very, VERY important if you want to maximize your results using direct response marketing… You can call it list selection, segmentation, audience wrangling… WHATEVER. It’s crucial. So let’s go, another copy rant Written by Juho Tunkelo July 15, 2019July 15, 2019
Copywriting Success Why Great Copywriters Inevitably Become Cranky Alright so… there IS a reason all those copy legends are a bit on the cranky side. Curmudgeonly, even. Or something to that effect. You know, “No BS Dan Kennedy”, “No Sex Gary” (heh I doubt that), et cetera. And there’s a deeper reason to that, even though you mi Written by Juho Tunkelo June 6, 2019June 6, 2019
Copywriting The What If… Headline Writing Formula Hey dude / Jude! Today I wanted to bring up a common topic in copywriting – everything starts with that headline. But what do you need to actually do within that short space of max. 10-20 words?! This is a huge topic but for today’s purpose I’ll venture to say two things: Communica Written by Juho Tunkelo July 22, 2013July 22, 2013
Copywriting Success How to Use Positive Expectation to Create Great Content Hey! So this morning on my walk by the sea… …I thought a bit about content creation and why it’s so difficult for a lot of people. It’s also personally pressing as I’m in the middle of writing a book… I came up with some practical answers that may well help you! P Written by Juho Tunkelo July 13, 2013July 13, 2013
Conversion Copywriting A Direct Response Copywriter’s Confessions Hey there, It’s time for a bit of self-indulgent rambling. Nah, not really. 🙂 But I do have a wonderful 30-minute interview of yours truly in store for you, conducted by the always wonderful affiliate marketing and info product creation whirlwind Connie Ragen Green. Connie and I met up a fe Written by Juho Tunkelo August 20, 2012August 20, 2012
Copywriting CopyCast #2: Is Copywriting Really Hard? Hey there! It’s time for CopyCast episode #2, titled: Is Copywriting Really Hard? Because you know… I just hear that ALL the time. And in a way I have to admit it serves me as a copywriter because people know I’m doing something valuable for them that not many people can. But the t Written by Juho Tunkelo July 24, 2010July 24, 2010
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