Copywriting Does Empathy Help Sell Your Stuff? If you know anything about copywriting, you know it’s ripe with, well, just copied or at best swiped or adapted elements. And there’s nothing wrong with that, after all it’s wise to model your ads after those who’ve demonstrated undeniable, repeatable results. However, true p Written by Juho Tunkelo July 16, 2009July 16, 2009
Copywriting What’s REALLY Killing the Newspapers? Does real, honest-to-God, personally drafted writing still have a place in this über-automated, "productized" world where everyone's a reporter? Written by Juho Tunkelo June 10, 2009June 10, 2009
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