Conversion Copywriting How to Write Copy That Converts… Even Unconsciously! You know what… against my usual own advice, I’m not going to do a hard sell on this recording. Not this time. Because if this table of contents doesn’t convince you… you probably shouldn’t even be sold this recording. Sorry if that sounds a little harsh… it’ Written by Juho Tunkelo July 15, 2019July 15, 2019
Copywriting Copywriting Is Engineering (In A Way) I’ve seen people mistake copywriting for prose. They go on and on and on… without a single thought to how excruciating it is to read. Others mistake copy for carnival barker hype. They cram every sentence full of inappropriate adjectives that only distract from what’s being sold. Others yet tr Written by Juho Tunkelo August 31, 2015August 31, 2015
Copywriting Common Mistakes of The Rookie Copywriter Alright, alright. I’ve seen enough valiant attempts by newbie copywriters to make me both proud and cringe in (not-so) secret. 🙂 You see, it’s not always pretty when you’re still learning the ropes. It’s totally normal. In fact, it’s often STILL not pretty when you g Written by Juho Tunkelo December 4, 2014December 4, 2014
Copywriting CarCast: Practice is the Only Real Way to Learn He-hey! CarCasts have been on hiatus, now it’s time to bring them back. 🙂 Another one is live… and this one’s an important one about learning copywriting. As in, how to sell in print. As in, how to make your website profitable. As in, gaining the license to print money. Well, th Written by Juho Tunkelo December 5, 2013December 5, 2013
Copywriting You’ve Got To OWN The Knowledge! Hey! CarCasts have been on a break, and you’re about to learn why. Still, a quick video I wanted to make for aspiring copywriters and marketers, check this out: SO… keep that in mind and go for it! 🙂 Written by Juho Tunkelo August 26, 2013August 26, 2013
Conversion Copywriting A Direct Response Copywriter’s Confessions Hey there, It’s time for a bit of self-indulgent rambling. Nah, not really. 🙂 But I do have a wonderful 30-minute interview of yours truly in store for you, conducted by the always wonderful affiliate marketing and info product creation whirlwind Connie Ragen Green. Connie and I met up a fe Written by Juho Tunkelo August 20, 2012August 20, 2012
Conversion Copywriting Rookie Mistake: Emotion Through Hype Words Hey theres! It’s time we looked at one of the most common ‘rookie mistakes’ in copywriting. It’s an easy mistake to make, and even easier to confuse with something real and effective. I’m talking about the mistake of trying to elicit emotion in the prospect by over-usin Written by Juho Tunkelo September 6, 2011September 6, 2011
Conversion Copywriting How To Make Sure You Actually Make Any Sales Hey there! Seeing as you’re reading my blog, I’m going to assume you’re doing something online that involves selling something. Fair enough? And selling that something involves having a ‘sales piece’ of some kind: A traditional sales letter A video script A series of em Written by Juho Tunkelo September 5, 2011September 5, 2011
Conversion Copywriting Internet Marketing How To Create A ‘Greased Lightning’ Squeeze Page Are your squeeze pages / opt-in pages / landing pages lacking OOMPH? One of the most common mistakes in creating effective squeeze pages that bring in tons of email subscriptions is… that they don’t seem designed for FAST ACTION. It’s a little weird, because the entire, singular, O Written by Juho Tunkelo June 7, 2011June 7, 2011
Conversion Copywriting The Truth About Conversion Rates Ah, the all-important conversion RATE. “1% conversion from PPC is the benchmark” “5% conversion from JV traffic is the bare minimum” “All good marketing gets at least a 10% conversion rate” To which I often say…. Meh, if you say so. That’s not really w Written by Juho Tunkelo May 3, 2011May 3, 2011
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