Copywriting With A Great Brand, Do You Still Need Copywriting? Hi there, I’ve had this discussion a few times lately, and I wanted to bring the results to you. “Do I Really Need Copywriting… When I Have Such A Great Brand?” I certainly understand where this comes from. When you have a great brand, you have demand, things are happening, b Written by Juho Tunkelo April 8, 2015April 8, 2015
Copywriting Practical Tools for the Online Copywriter Hey! Someone asked me recently about the tools I use in my copywriting, and while the task is really REALLY not about the tools, I thought why not, if it helps someone, here’s a shortlist. So here we go, in order of random brain shakerato: Instapaper – You might think this is an odd o Written by Juho Tunkelo May 10, 2013May 10, 2013
Copywriting Trends 41 Megapixels Of Hope Marketing It happened again, and I couldn’t possibly let this one go by. Nokia just came out with yet another innovation that SHOULD be market making – and I do hope it will be – if they just get the marketing right. Judging by the launch though, looks as though the huge promise is not get Written by Juho Tunkelo February 29, 2012February 29, 2012
Copywriting Did Apple Just Fire Their Copywriter? I just got done watching the new iPhone 4S videos, pieces of the keynote, and the inevitable ads and such coming out of yesterday’s Apple event. And boy, is the difference stark or what. I bet nobody expected such a difference, even with Jobs out of the picture. It almost seemed like they were Written by Juho Tunkelo October 5, 2011October 5, 2011
Copywriting Lifestyle Writer’s Tip: The Setup Of Least Distraction I just got back from a walk down the boardwalk near the sea, and had the iPad with me just in case I needed to check some email or whatever. But as often happens when one gets to such an inspiring environment, inspiration struck and I had to pull the iPad tucked under my arm, Written by Juho Tunkelo May 24, 2011May 24, 2011
Copywriting Internet Marketing Beware the Negativity Hey friendo… So it’s the end of the old, and beginning of the new again. Fittingly, I’m doing my best to clean the slate, catch up with my plans, and all that good stuff you’re supposed to do. Part of that whole rigamarole is of course cleaning house… in my email inbox. Written by Juho Tunkelo January 2, 2011January 2, 2011
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