Copywriting Why Teaching Copywriting Is Difficult There’s a reason why I haven’t been directly teaching copywriting all that much in the past, save a few workshops here and there and well, the newsletter. And it’s basically because it’s much easier to do than it is to teach it! However, I’ve come to a point where I fe Written by Juho Tunkelo January 21, 2015January 21, 2015
Copywriting Common Mistakes of The Rookie Copywriter Alright, alright. I’ve seen enough valiant attempts by newbie copywriters to make me both proud and cringe in (not-so) secret. 🙂 You see, it’s not always pretty when you’re still learning the ropes. It’s totally normal. In fact, it’s often STILL not pretty when you g Written by Juho Tunkelo December 4, 2014December 4, 2014
Copywriting Give Them What They Want, Then What They Need Here’s an important topic to consider, especially when selling or writing copy to corporates. Sometimes you have to temper the instinct to go for the jugular… and give your prospects what they want and expect first. After that, the road may be considerably smoother. Written by Juho Tunkelo October 25, 2014October 25, 2014
Copywriting The Copyist September-October Issue Hey! September came and went, and no newsletter? I know. We’re all super busy, yadda yadda. But I know you’re waiting for it, so I cut this issue a little shorter than usual just to get it out to you. I’m sure you’ll like it – tips upon tips this time. And oh yeah, some Written by Juho Tunkelo October 11, 2014October 11, 2014
Copywriting NEW Copywriting and Persuasion Insights (Free For Now) Hey there. In the coming months, I aim to bump up my efforts to teach copywriting and other moneymaking fine arts to those interested in such things. As a small part of that, I’ve revitalized my monthly value newsletter in PDF form (this latest one is 33MB). Free of charge (for now). If you&# Written by Juho Tunkelo August 22, 2014August 22, 2014
Conversion Copywriting How to Avoid the Marketer’s Tactical Trap You know how every marketer worth their salt likes to pin everything on the fine art of testing, right? The battle-cry of the seasoned marketer: “How do we know what ultimately works? We test, we test, we test!” That’s all fine and good, of course. Ultimately that is how you find w Written by Juho Tunkelo March 17, 2014March 17, 2014
Copywriting Why Copywriting Still Matters I hear it from time to time. That copywriting doesn’t really matter anymore, that it’s an antiquated approach to marketing or something. That all you need these days is a Facebook account and a YouTube account, and you’re ready to go. Well, if that were true there wouldn’t re Written by Juho Tunkelo February 26, 2014February 26, 2014
Copywriting Success The Time I Got Through to The Vatican Hi! Here’s the story of how I got through to the Vatican at their most hectic time in modern history… Major takeaways: You can contact ANYONE in the world – celebrities, CEOs, heads of state… – barriers don’t exist when you know how Always TAILOR your message to t Written by Juho Tunkelo February 20, 2014February 20, 2014
Copywriting Why Facebook Is Blue (And A Tiny Bit Red) The following is an excerpt of a so-far unfinished book/report of mine called The Visuals of Sales. I may actually release it some time, but for now feast your eyes on this: Which Colors Matter In Getting A Sale Or A Conversion The proper use of color in copy is a really, really underrated art. Whe Written by Juho Tunkelo February 18, 2014February 18, 2014
Copywriting A Secret to Effective Copywriting Hey! So… are there any secrets to copywriting, or is it all just sweat, tears and practicing your fingers to the bone? Well, that practice does yield shortcuts so in a way, there are secrets. Here is one of them: Written by Juho Tunkelo February 12, 2014February 12, 2014
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