Copywriting Did Apple Just Fire Their Copywriter? I just got done watching the new iPhone 4S videos, pieces of the keynote, and the inevitable ads and such coming out of yesterday’s Apple event. And boy, is the difference stark or what. I bet nobody expected such a difference, even with Jobs out of the picture. It almost seemed like they were Written by Juho Tunkelo October 5, 2011October 5, 2011
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