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Rookie Mistake: Emotion Through Hype Words

Hey theres! It’s time we looked at one of the most common ‘rookie mistakes’ in copywriting. It’s an easy mistake to make, and even easier to confuse with something real and effective. I’m talking about the mistake of trying to elicit emotion in the prospect by over-usin
Written by Juho Tunkelo September 6, 2011September 6, 2011

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