Copywriting The What If… Headline Writing Formula Hey dude / Jude! Today I wanted to bring up a common topic in copywriting – everything starts with that headline. But what do you need to actually do within that short space of max. 10-20 words?! This is a huge topic but for today’s purpose I’ll venture to say two things: Communica Written by Juho Tunkelo July 22, 2013July 22, 2013
Conversion Copywriting Rookie Mistake: Emotion Through Hype Words Hey theres! It’s time we looked at one of the most common ‘rookie mistakes’ in copywriting. It’s an easy mistake to make, and even easier to confuse with something real and effective. I’m talking about the mistake of trying to elicit emotion in the prospect by over-usin Written by Juho Tunkelo September 6, 2011September 6, 2011
Copywriting Rookie Mistakes: Braindump Headlines Here’s another rookie mistake beginning marketers do in their copywriting, it would almost be funny if the consequences weren’t so tragic. photo credit: JOCELYN, yo. This one’s about headlines. Or, let’s call it… “Do You Make These Mistakes With Your Headlines? Written by Juho Tunkelo April 13, 2011April 13, 2011
Copywriting Uncategorized CopyCast #5: What Really Matters In A Headline Hey! It’s that time again! As fate would have it, I had to take a slight break from my podcasting schedule and take care of myself. And my clients. Yeah, it happens. 🙂 But we’re back now, here’s episode number five: What Really Matters In A Headline Naturally, I had to blow that Written by Juho Tunkelo July 30, 2010July 30, 2010
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