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Copywriting Is Engineering (In A Way)

I’ve seen people mistake copywriting for prose. They go on and on and on… without a single thought to how excruciating it is to read. Others mistake copy for carnival barker hype. They cram every sentence full of inappropriate adjectives that only distract from what’s being sold. Others yet tr
Written by Juho Tunkelo August 31, 2015August 31, 2015

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