Copywriting The Secret Job of the Copywriter It is sometimes baffling to realize just how MUCH people misunderstand the job of the copywriter. (And to be 100% real here, the #1 reason why a copy project might go sideways. It doesn’t happen often, but 99.99% of the time this is the reason) So what is that job? It is not to pander Written by Juho Tunkelo May 22, 2022May 22, 2022
Copywriting Three Surprising Traits of Super Successful Copywriters Let’s look at three surprising traits of truly successful copywriters (and all marketers really, let’s be honest). If you look at some of the newcomer, mostly junior copywriters around talking about their work you’d think the whole profession is all about just “being awesome”. Or at the ve Written by Juho Tunkelo August 3, 2020August 3, 2020
Copywriting Success Always Tell The Whole Story! Social media seduces you to publish snippets only. But what if the snippets don’t do the job? What if it’s the long form that moves the needle and ultimately makes all of the sales? You gotta get into the habit of telling the Whole Story! So let’s go, another copy rant awaits̷ Written by Juho Tunkelo July 5, 2020July 5, 2020
Copywriting Why Budding Copywriters Get Stuck (And How to Escape the Funk) So you always wanted to become a copywriter. Why not, right? All those promises of a great career filled with quick influxes of riches, promotion after promotion… just by writing a few simple words here and there. Yeah? So you read a few books, take some courses, maybe even get your ass to som Written by Juho Tunkelo June 6, 2020June 6, 2020
Copywriting What’s It Like Being My Copywriting Protegé, Anyway? Hey! So how’ve you been anyway? Wild times huh. I just put together this video for you, in which I’ll have a few words with you about how this situation relates to marketing. And then I’ll give way to one of my Copywriting protegés, Martti. So you’ll hear a little bit abou Written by Juho Tunkelo June 5, 2020June 5, 2020
Copywriting Success Why The Longest Focus Wins! Here’s another ‘unsuspected secret’ that only the people ‘in it’ know for sure… That is, those who are able to stay focused the longest WIN! This is something very important for every copywriter and indeed every marketer to realize… the importance of sustain Written by Juho Tunkelo May 28, 2020May 28, 2020
Copywriting Success Three Surprising Traits of Super Successful Copywriters Let’s look at three surprising traits of truly successful copywriters (and all marketers really, let’s be honest). If you look at some of the newcomer, mostly junior copywriters around talking about their work you’d think the whole profession is all about just “being awesome”. Or at the ve Written by Juho Tunkelo May 7, 2020May 7, 2020
Copywriting Internet Marketing The Social Copy Difference So what’s different about social copy, if anything? I’ve had some excellent Social Copy workshops for private clients lately, more on this soon! Sparked a thought? Leave a comment below! Written by Juho Tunkelo April 14, 2020April 14, 2020
Copywriting Internet Marketing Success How to Sell in a Time of Panic (Tesla example) Let me say just this as a prelude – I’ll write a separate article on how marketers should tackle this corona virus window in time – for their own and their clients’ benefit. Because THIS is no time to stand still. But right now – let’s just say this is also when b Written by Juho Tunkelo March 16, 2020March 16, 2020
Copywriting How to Dispel Copywriter’s Block Yes, the dreaded Copywriter’s Block… why does it happen, and what do about it? I’ve coached dozens and dozens of my direct coaching students through this, here’s a couple of observations about it all… Do you ever experience writer’s block? Sound off below! Written by Juho Tunkelo March 8, 2020March 8, 2020
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